In late 2021, Mitsubishi Motors North America celebrated 40 years in the U.S. market by releasing the next generation of the Mitsubishi Outlander SUV. Highlighting the new SUV with the flashy “Thunderstruck” campaign, the automaker got a lot of attention for the Outlander, and has pushed the Outlander PHEV ahead to empower its upcoming electrified…
When it comes to buying a new car, a great way to learn what’s new or what’s best is to read up on cars currently in the market and what automotive journalists and publications are saying about them. Many sources not only post reviews of new cars, they also have “Best of” lists and competitions…
The 2023 Consumer Electronics Show (CES) is underway, and if the 2022 CES was the appetizer, the 2023 show is the main course. Now that just about every automaker has taken on the mantle of battery-electric vehicles (BEVs), everyone is looking towards how to make cars a part of the growing digital economy. From smartphones…
Over the course of 2022, Mitsubishi Motors has been a little quiet in terms of new vehicles said to come from the automaker. With the Renault-Nissan-Mitsubishi Alliance working on new electric vehicle (EV) architecture and battery-electric vehicle (BEV) technologies, the first new model to come from the Alliance rests on the shoulders of the Japanese…
With Mitsubishi Motors placing a lot of attention on the SUVs of its lineup, a lot of buzz has surrounded the next generation of the 2022 Mitsubishi Outlander. Still reigning in the way of sales, the Outlander has already sold 30,481 units Year-to-Date (YTD) 2022 compared to last year, about a 70-percent increase in sales….
Mitsubishi Motors may be working towards a new icon to be the face of the company with the Eclipse Cross PHEV, but a plug-in hybrid electric vehicle is only half the battle. Set to launch the next new model lineup for the Renault-Nissan-Mitsubishi-Alliance, the automaker is sharing resources with Nissan to design EV platforms for…
Does anyone remember the rally days of Mitsubishi Motors? For those that don’t know, when Mitsubishi first came to America, the automaker introduced themselves as a rally race car producer. With the sports and racing group Ralliart pumping out high-performance vehicles like the Mitsubishi Lancer Evolution, there was a time where Mitsubishi could run circles…
In May 2020, the Renault-Nissan-Alliance shared its revised plans for Alliance 2025. The plan was to have Mitsubishi Motors lead the pack with a new model set for release, but instead, Mitsubishi backed out of Europe, only to get a helping hand from Renault with a rebadge for Mitsubishi. We’re still waiting on that new…
Thanksgiving is a great time to get together with family and eat some really tasty food. Every year is a blast, and the number of dishes to try are plenty. Whether going home to see the folks, joining a potluck, or having a “Friendsgiving” this year, it’s always nice to take a little pressure off…
The auto industry is changing, and with it, the auto market. A decade ago, alternative fuel type vehicles were more of a luxury item, not very popular, and were thought to be just a fad. Surely, gasoline internal combustion engines would reign supreme forever, right? Well, fossil fuels will only last for so long, and…
With every major automaker and automotive group making the shift towards electric vehicle (EV) development, the only way to survive in the new market is to develop new EVs and do it quickly. Many automakers released a new business strategy for the rest of the decade, with most estimating as much as 50 battery-electric vehicles…
Mitsubishi has been releasing new generation models of almost every nameplate in the lineup, and with the recent release of the Mitsubishi Outlander PHEV, the new upgrades certainly make it stand out from the competition, or at least match it. Mitsubishi Motors is working on some new things with the Renault-Nissan-Mitsubishi Alliance, such as Ralliart…
Mitsubishi Motors is seeing a new kind of success in the states with its release of the new generation Outlander for 2022, a lot more success with the Outlander PHEV since its release to the states, and the specs for the New 2023 Outlander PHEV are already out. Q3 of sales was some of the…
With Mitsubishi Motors adding next generation models and upgrades to its lineup, we’re eagerly waiting to see what comes next – like it’s supposed new Mitsubishi C/D segment model being added to the lineup. Whatever happened to that anyway? It better not be the Renault Clio hybrid rebadge, that’d be a bigger letdown than the…
Two years ago (2020), Mitsubishi Motors announced a new model coming from the Japanese automaker. This was during a conference with Renault-Nissan-Mitsubishi announcing its mid-term plans for Alliance 2022, a business strategy to strengthen bonds between the three automakers as well as tease their new lineup of models and automotive technology. This of course included…
The 2023 Mitsubishi Outlander PHEV is coming to the U.S. market this November, 2022. Known as the world’s best-selling plug-in hybrid electric vehicle (PHEV), the Mitsubishi Outlander PHEV, Mitsubishi started releasing next-generation models of many vehicles in the lineup in 2022, and the Outlander PHEV is one of the latest to get some upgrades. With…
Mitsubishi Motors is going through some changes as of late, and its new Ralliart Edition models have given hope for something more akin to Mitsubishi rally race cars and not just another SUV or crossover. As the automaker continues to evolve, it’s nice to know when it comes to consumer experience is still top notch….
Mitsubishi Motors released its 2023 Mitsubishi lineup, and although the rebadged Renault Clio is still missing, probably a purely European model, something new has been added. In 2021, Mitsubishi brought back Ralliart, the same performance group responsible for the Mitsubishi Lancer Evolution and the Mitsubishi Starion 4WD. In fact, when we saw the concept for…
Back in 2021, Mitsubishi Motors reignited the flame for sports car fans when the automaker decided to bring back Ralliart, the name behind the Evolution nameplate and known for the Lancer Evolution. Although this new incarnation of Ralliart is slated to be an aftermarkets group that can offer a catalog of parts to modify a…
Mitsubishi Motors has been pretty busy releasing new generation models of many vehicles in the lineup. Returning for the 2023 model year (MY23), the entire lineup comes with the same great features, and some will even release a Ralliart variation, with styling and upgrades for the aftermarket Mitsubishi subsidiary. Brought back in 2021, Mitsubishi revived…
When it comes to Mitsubishi Motors rally cars, we wonder what happened to them all. We had a whole series on “Mitsubishi Sports Cars from the Past”, starting with the Galant-AMG back when AMG was still taking orders from other automakers (not Mercedes-Benz), and covering the likes of the Mitsubishi Colt, Mitsubishi Eclipse, and a…
Mitsubishi Motors has a lot of history as an automaker and in North America. With its first entry into the U.S. as a rally race car brand, there were many sports cars Mitsubishi Motors is known for. Even with the new generation lineup featuring the 2022 Mitsubishi Outlander, 2022 Mitsubishi Outlander PHEV, 2022 Mitsubishi Eclipse…
The Mitsubishi Electric Inca Jay digital cockpit is going to change the game when it comes to interior automobile cabins. During the 2022 Consumer Electronics Show Mitsubishi Electric was focused on taking what we already have available and making it better, where many automakers were focused on presenting all-digital interiors that allows consumers to connect…
We thought we found all the Mitsubishi Sports cars we could for our “Mitsubishi Sports Cars from the Past” series, but it seems there were a few hiding in the history of the automaker. There are only three vehicles left, so we’re going to call this last entry a special edition. Some of the names…
We’ve been running a new series on the University Mitsubishi blog as of late. “Mitsubishi Sports Cars from the Past” has had a good run, but it seems we’re running into the last well-known Mitsubishi Motors vehicle that could be called a sports car. It didn’t want any World Rally Championship (WRC) titles like the…
When Mitsubishi brought the Eclipse sports car back as the Eclipse Cross, there was a lot of mixed feelings. We’re still waiting for the return of the automaker’s rally car days, like the Lancer Evolution of Mitsubishi Starion 4WD. Still going in strong in 2022, the 2023 Mitsubishi Eclipse Cross was revealed with the new…
This week on our segment about “Mitsubishi Sports Cars from the Past”, we want to pay a little respect to a vehicle that never got off the Launchpad but couldn’t been something great before moving onto the likes of the Mitsubishi Eclipse, 3000GT VR-4, and the Colt. And yes, that last one shares a name…
Mitsubishi Motors has claimed to place all of its focus onto electric vehicles (EVs) and battery-electric vehicles (BEVs) as a part of its plans to lead the new business strategy for the Renault-Nissan-Mitsubishi Alliance, Alliance 2030. Said to be a new C-D segment car from Mitsubishi Motors, there was once talk about bringing back the…
It would seem Mitsubishi Motors has pretty much moved on from its rally car roots to focus on electric vehicle (EV) development with the rest of the Renault-Nissan-Mitsubishi Alliance, according to the Alliance 2030 business plans. All eyes are still on Mitsubishi Motors for the model that will lead the next phase for the Alliance,…
2030 is the new target year for the auto industry. Just about every large automotive group has launched a roadmap for the rest of the decade, with a focus on electric vehicles (EVs), batter-electric vehicles (BEVs), car connectivity, digital mobile living spaces, autonomous driving, and all sorts of crazy stuff. One of the many automotive…
Mitsubishi Motors has been pretty busy as of late, and the automaker is focused on its current lineup. After the pandemic, the Renault-Nissan-Mitsubishi Alliance held a digital conference in May 2022 to revisit their business strategy, Alliance 2022. The new plan was for Mitsubishi Motors to take the lead with the first new model to…
The Mitsubishi Mirage has been regarded as a reliable hatchback in the auto industry. With the Mitsubishi Motors lineup gearing up to expand, the Mirage has remain almost untouched. When you have a vehicle that’s known for its fuel efficiency, adding unnecessary bells and whistles that will bog it down will just ruin its good…
Since the Renault-Nissan-Mitsubishi Alliance formed, sharing resources across all three alliance partners was the plan. A lot of this comes down to cross-brand development, with platforms and technologies shared. For instance, the Alliance currently has five electric vehicle (EV) platforms utilized by various models. The new platform from Nissan could easily be one of these,…
If there’s one thing we know about Mitsubishi Motors, like the rest of the world, this automaker is moving towards greener pastures with eco-friendly vehicles. A part of the Renault-Nissan-Mitsubishi Alliance, a lot of interesting technology for powertrains and entertainment should be showing up within the next few years. While we’re all waiting for Mitsubishi…
Everyone currently working from home, raise your hand. Just-kidding, we can’t see if you raised your hand or not, but most likely, if you’re reading this, you’re probably happily working from home. When the Coronavirus pandemic hit in 2020, it changed the world in many ways. Many companies and industries were affected, with some shutting…
Mitsubishi Motors has been updating its lineup as of late, releasing next-generation models of most vehicles in the lineup – sorry Mirage, no word on you yet. Part of the Renault-Nissan-Mitsubishi Alliance, the group released its business plan Alliance 2030 to discuss upcoming electric vehicles (EVs) and interconnected car technology, but Mitsubishi seems more focused…
Have you ever thought of importing a vehicle from overseas that is not available in the U.S.? It’s a common thought many automakers have. Unbeknownst to many consumers, automakers usually have twice as many vehicles available in Europe, Japan, or really any other continent in the east, than what is shown on their U.S. website….
This summer, an overseas rally competition will put drivers, and their vehicles, through grueling off-road courses in the mountains and jungles of Southeast Asia. A cross country rally event certified by the Federation Internationale de l’Automobile (FIA), the Asia Cross Country Rally (AXCR) takes place in Thailand, held in the hot and humid climate sure…
Mitsubishi Motors sure is making a small fortune thanks to the success of its next-generation 2022 Mitsubishi Outlander SUV. The best-selling Outlander yet, the automaker is seeing greater profits, and thus, is releasing next-generation vehicles for other models in the lineup, such as the next-generation of the Outlander PHEV, Eclipse Cross, with the next generation…
The 2022 Mitsubishi Outlander SUV has been a huge success for the automaker. Bringing Mitsubishi to new heights, the company bounced backed, and Mitsubishi Motors is seeing huge profits from the Outlander. Not only did it set monthly and quarterly sales records during the time of its initial release, but it also accounted for 33-percent…
The Renault-Nissan-Mitsubishi Alliance has been a little quiet. There was some noise back in 2020, but we all know that year didn’t go well for anyone. Alliance Ventures, whether or not it’s still alive, doesn’t have much news either. We were wondering if the Alliance was still in operation, but then in late February, we…
Mitsubishi Motors seems to be on some shaky ground as of late, mainly overseas when the automaker decided to remove its lineup from the European market completely before making a deal with Renault to supply new models under the Mitsubishi name. Back in 2020, the Renault-Nissan-Mitsubishi Alliance had plans to bounce back after the Coronavirus…
Mitsubishi Electric has recently announced that after the company split in October 2021, a new subsidiary is being built. With all of the futuristic things Mitsubishi Electric is working on, attempting to make technology that can be installed in entire buildings and city infrastructure, the company needs to split up when the other half still…
The 2022 Mitsubishi Outlander has taken the automaker and launched into the land of success. After some years of ups and downs, Mitsubishi Motors joined the Renault-Nissan Alliance, and the five-year plan Alliance 2020 was under way. Well, things didn’t go so well with COVID-19 and the semiconductor chip shortage, so instead of burning cash…
Does anyone remember that lovely little story we mentioned about a couple in Minnesota, USA who swore by their Mitsubishi Mirage? Reliable and affordable, with the title of most fuel-efficient (gasoline-powered) vehicle on the market, this couple had driven for over 400,000 miles in their Mirage hatchback in a little less than six years. Often…
Mitsubishi Motors has been making a lot of noise for the Mitsubishi Outlander SUV, which is fine and all, but a lot of people are still wondering what ever happened to that C-D segment vehicle set to release? Back in 2020, the Renault-Nissan-Mitsubishi Alliance claimed that Mitsubishi would be the first automaker to release an…
2022 is already off to a crazy start, and when it comes to the auto industry, we’ve seen a lot of crazy concepts. During the 2022 Consumer Electronics Show, Mitsubishi Electric showed us all the ideas the company is working on to make life more automatic and simple. Although we’re still early in the New…
Mitsubishi Motors Corporation (MMC) has had many developments to share, cementing the automaker’s future of electric vehicle (EV) development for future Mitsubishi Motors models while also seeking new heights. With the recent revival of Ralliart, Mitsubishi teased a new Ralliart concept at the 2022 Tokyo Auto Salon, but also ““embodies Mitsubishi Motors’ vision for the…
Back in May 2020, the Renault-Nissan-Mitsubishi Alliance shared some plans with the industry about what’s next for Alliance 2022, the proverbial roadmap for the Alliance. In short, while Renault and Nissan focused on new electric vehicles (EV) and autonomous car tech, Mitsubishi Motors was the first in line to release a new vehicle. It’s been…
Remember back in 2020, just before quarantine and shut downs started, there was the 2020 Consumer Electronics Show (CES). Although a hotspot to learn about the hottest consumer products coming to the market, automakers also tend to show up and set up an exhibit for concepts and upcoming features in future models. In 2020, several…
Mitsubishi Motors has been developing a lot of new tech over the last few years. At the moment, a lot of focus is being placed on the newest generation of their current flagship vehicle, the Mitsubishi Outlander, but as the automaker continues to move further and further away from internal gas combustion engines, a new…
The Mitsubishi Motors Corporation (MMC) has been through quite the number of developments, hasn’t it? Ever since becoming a part of the Renault-Nissan-Mitsubishi Alliance, consumers have been wondering what will be the next release from Mitsubishi Motors, with all sights set on a new electric vehicle from the automaker. Sister company Mitsubishi Electric is also…
It may be a surprise to some, but Mitsubishi Motors has been around for a little over 100 years. Celebrating its 100 Year Anniversary in 2017, Mitsubishi Motors had become a well-known name in the states, but the automaker didn’t make a splash stateside until 1982. Another surprise, the Dodge Colt, with a run-time of…
The 2022 Mitsubishi Outlander isn’t just all new. It’s also the new generation of the well-known SUV, flagship of the automaker – for now. Automotive journalists and publications are rounding up the awards for the year, and the 2022 Outlander keeps landing in the winner’s circle. Almost all happening at once, the Insurance Institute for…
Hey South Floridians! Are you ready for the holidays? Thanksgiving is just in a few days, and we know there are a couple people out there with a Friendsgiving or potluck to attend to. Looking for a recipe to save yourself? This year, we’re sharing an appetizer and a dessert recipe, both that will get…
We all know it’s that time of the year. People are going to be getting together now more than ever, and we know the COVID-19 pandemic is still out there. Be safe when spending time with family and friends – but we’re not here to preach. Around this time of year, many journalists and organizations…
Mitsubishi Motors has always had a focus on music when it comes to its advertising campaigns. Ranging from pop to rock, the automaker always finds a way to match a new model with the right kind of sound. Not too long ago, Mitsubishi Motors North America (MMNA) moved back into America to set up shop…
Whew, only a few months left to go for 2021. We can do this people. We can make it to 2022. After all the fallout of 2020, things are going to slowly start looking up. As the year comes to a close, automotive journalists and organizations are starting to put together their “Best of” lists,…
Mitsubishi Motors North America (MMNA) and Record the Journey (RTJ), a military veterans charity, are returning to the Rebelle Rally for 2021. What started as a marketing campaign for MMNA, as well as a way to get involved with the community, was the “Small Batch – Big Impact” Initiative. Since it started, Mitsubishi Motors has…
Mitsubishi Motors has been in a state of exploration as the automaker finds itself. Although everyone, including shareholders, were expecting a return of the Lancer EVO, or even just a sports car, the automaker has made it very clear that all sights are on EV development. During the latest shareholder meeting, Mitsubishi Motors didn’t pull…
The Insurance Institute for Highway Safety (IIHS) is known for its rigorous crash testing of vehicles to find out which vehicles currently available on the market are safe and can withstand the impact of a car crash. As we get closer to the end of the year, automakers will be rolling out the next model…
Back in 2018, Mitsubishi Motors North America (MMNA) started a new campaign – “Small Batch – Big Impact”. The idea was simple. Mitsubishi Motors would produce a small number of every model in the lineup, say a handful. Each unit, instead of being sold, is donated in some way to the community or a group…
Mitsubishi Motors North America (MMNA) has been going through some changes as of late, but while it completes its metamorphosis, the automaker has been releasing newly redesigned versions of the models in the lineup, and the Mitsubishi Outlander SUV regained its popularity with the 2022 model year. When MMNA first launched the all-new 2022 Outlander…
We all thought 2020 was long and gone for Florida, but it seems the fight against COVID-19 is not yet over with the latest mutation of the virus. All those super-spreader parties are all worth it now, aren’t they? That was sarcasm. Get it together, Florida. As the nation continues to battle the virus, automakers…
Mitsubishi Motors may have been a bit of a mystery over the last year, but after the recent shareholders meeting, the vision for the automaker has become clearer in just a few weeks. Electric vehicle development is the focus for Mitsubishi Motors, and to support that new image, a new plug-in hybrid electric vehicle (PHEV)…
Over the last year, Mitsubishi Motors has been finding itself as an automaker. With a new look, new technology, and a mysterious new model on the horizon, there are a lot of changes coming – soon. The Japanese automaker even named a new flagship model as the new image, replacing the iconic Mitsubishi Outlander SUV…
When it comes to automobile safety, there are two organizations consumers know they can trust. These are the Insurance Institute for Highway Safety (IIHS) and National Highway Traffic Safety Administration (NHTSA). The former performs five safety tests, as well as reviews safety features, when rating a vehicle for safety. NHTSA has 75 different auto safety…
When it comes to Mitsubishi Motors and the new vehicle the automaker is supposed to be releasing, as per the new business strategy for the Renault-Nissan-Mitsubishi Alliance, everyone is in the dark. Even the shareholders, wanting the automaker to bring back the Lancer Evolution – it’s time – but Mitsubishi Motors is currently focusing on…
The 2022 Mitsubishi Eclipse Cross has some updates for the new model year, but the crossover/SUV is mostly untouched. Not that it’s a bad thing to stick with the same stuff – if it works, it works – and if sales figures are anything to go by, the Eclipse Cross is a pretty strong seller…
Mitsubishi Motors has been a mystery over the last year. There have been many tidbits of news that have made many come to the conclusion of the renewal of the Lancer Evolution, or a similar vehicle model. We came to the same conclusion, and we’re sad to say that it isn’t happening. After the revival…
Mitsubishi Motors Corp (MMC) sure has been one company to watch in the auto industry lately. All eyes are on the automaker, Mitsubishi Motors, with questions about what concept or production model will be revealed next? Back in May 2020, during a virtual presentation, the Renault-Nissan-Mitsubishi Alliance discussed the new business strategies for the Alliance…
In April 2021, during the Shanghai Auto Show, Mitsubishi Motors revealed a concept in the works. Known as the Mitsubishi Airtek, there was little information on the new concept. At this time, the Airtek concept is only meant to sell in the Chinese market, but automakers are known to test in certain regions before going…
Ever since Mitsubishi Motors Corp (MMC) announced that it will be re-establishing its Ralliart subsidiary. Most people today may not know it, but Mitsubishi Motors started out as a rally car brand, and Ralliart made many of the high-performance vehicles that won several races. One vehicle model was more beloved than most, the Lancer Evolution,…
What has Mitsubishi Motors been up to lately? We know Mitsubishi Electric is working on a lot of cool stuff, some futuristic tech for upcoming vehicles from the Motor company. What those vehicles entail is left to be seen. Since the virtual conference held by Renault-Nissan-Mitsubishi Alliance in May 2020, there has been little information…
Mitsubishi Motors has been quiet about any new concepts or models coming to the lineup. Save for promotions surrounding the newly refreshed Mitsubishi Outlander SUV, and the continuation of the Outlander PHEV, the automaker hasn’t commented on any plans to revive the Mitsubishi Lancer as a crossover, or at all. Pushing the market reach forward…
It has been a year since the Renault-Nissan-Mitsubishi Alliance held a virtual press conference to discuss the mid-term plans of Alliance 2022, the business strategy set forth for the Alliance for the next five years (at the time). A new business strategy was introduced, set up to still keep each automaker in competition with one…
“We aim to be ahead of the trends in the industry…The Mitsubishi Electric technologies in this demonstration system have received very positive feedback from our customers and partners and we continue to work towards realizing creative, premium entertainment solutions.” Words spoken by Mark Rakoski, Vice President of Advanced Engineering, Mitsubishi Electric Automotive America. There are…
On Sept. 15, 2016, the last Mitsubishi Lancer Evolution Final Edition sold for $76,400 at the end of an auction held by eBay and Mitsubishi Motors. With Mitsubishi having stopped selling the Mitsubishi Lancer and Lancer Evolution in the states, getting the last unit ever made was a huge deal for racing fans. One of…
The Renault-Nissan-Mitsubishi Alliance, known as the Renault-Nissan Alliance prior to the addition of Mitsubishi in 2016, has had a lot of recent developments lately. Following the digital press release discussing new business strategies and upcoming vehicles from the Alliance in May 2020, we are seeing inklings of possible concepts, but all overseas, such as the…
Who’s ready for a scientific experiment? It starts with a hypothesis and ends in a theory. Back in May 2020, the Renault-Nissan-Mitsubishi Alliance discussed mid-term plans for Alliance 2022, the strategy set forth for the Alliance several years ago. What was described as a Follow-the-Leader strategy, Mitsubishi Motors was set up as the automaker to…
You’re driving home, groceries or luggage in the car, and you just want to pull up and unload. Except, you need to get out of the car and open the garage or maneuver things through the front door if no garage. Well, this one is for the consumers who do have a garage and don’t…
It seems every automaker is bouncing back after the storm that COVID-19 brought with it. Around this time last year, automotive manufacturing plants had shut down and automakers everywhere were seeing record lows for sales as the economy plummeted. It took some time, but with the vaccine and more people are taking precautions to stay…
Having recently released the new Mitsubishi Outlander and Outlander PHEV, the automaker is doing well in 2021. To think just a year ago, the automotive industry shut down for a short time. Even when the industry reopened, many automakers, including Mitsubishi, got involved with the community. Mitsubishi Motors has already begun its Small Batch –…
Within the first quarter of 2021, Mitsubishi Motors has launched three revised vehicles, along with the all-new 2022 Mitsubishi Outlander. Complete with a new design to deliver high quality, top value, and leading-edge technology in its vehicles, the upgraded Outlander PHEV is a testament to increasing success. Speaking of a constant increase in success, Mitsubishi…
In May 2020, the Renault-Nissan-Mitsubishi Alliance announced the mid-term plans for Alliance 2022, the five-year roadmap for the Alliance as an automotive group while still keeping each entity in competition with the other and external parties. A new business strategy was introduced and technologies in production were revealed. Following a “Follow-the-Leader” type pattern, Mitsubishi Motors…
We’re well into the first quarter of 2021, and many automakers have released the 2021 variations of their model lineup. One that seems to be dragging their legs a bit is none other than Mitsubishi Motors, waiting until mid-February to release the new generation of its Outlander SUV, and then a little later, we hear…
It’s been a long-time coming, but the next generation of the Mitsubishi Outlander is finally being revealed. Skipping 2021 and launching into 2022, Mitsubishi Motors has changed the SUV from the wheels up, and recently revealed the all-new Outlander during the first ever vehicle to debut on Amazon Live. The pandemic sure has changed…
Ahead of the release for the Mitsubishi Outlander, Mitsubishi Motors North America decided to release the 2021 Mitsubishi Outlander Sport. Tiptoeing the line between SUV and crossover, the Outlander Sport has more to offer consumers in the new year with a value that can’t be beat. With a starting MSRP of $20,995 (plus destination fee),…
Mitsubishi and the Renault-Nissan-Mitsubishi Alliance have had a number of developments in recent years. Back in May 2020, the Alliance shared mid-term plans for business strategies and how it will be working towards continued success. Mitsubishi Motors is working on producing a new vehicle for the C or D vehicle segment – it’s anyone’s guess…
Who knew Mitsubishi Motors was working on a new generation of the Outlander SUV? This flagship of the automaker has been a staple in the lineup, giving rise to the Outlander Sport and Outlander PHEV, a plug-in hybrid electric vehicle (PHEV), but all SUVs. We’re hoping this wasn’t what Mitsubishi had in mind when it…
2020 was a tough year on everyone in some way or another. If it’s not the Coronavirus, simple things like your laptop crashing in the middle of a work week can really make you feel like 2020 has a vendetta on the world. So, when it comes to the economy, many industries were taking a…
2020 has been some year, hasn’t it? Every day feels like it’s up in the air and we’re all just waiting for the other penny to drop. At times like this, having something, anything you can rely on to give you a sense of stability is very important. Although many of us may be working…
In today’s post-pandemic world, things are starting to look up. The Coronavirus really did a number on the world, affecting many people in different ways. As people try to recover, so is the economy, namely the automotive industry. Think about it – every day, many of us rely on transportation to get necessities or even…
Man, 2020 has been a real kick in the pants for everyone hasn’t it? Everyone has a breaking point this year, but we’re finally going to get a chance to breathe and be with loved ones. Let’s not focus on the bad when there is still so much good – like food. Food is amazing,…
Mitsubishi Motors is one of several automobile manufacturers that have been looking for ways to give back to the community and help others during this trying time in a world of pandemic. Having started back in 2019, Mitsubishi launched its “Small Batch – Big Impact” campaign. The idea was simple: produce a “small batch”, or…
Back in May 2020, the Renault-Nissan-Mitsubishi Alliance got together and discussed the mid-term plans for the Alliance, or what the rest of the original six-year plan. The new strategy going forward is a type of “Follow-the-Leader” scheme where one automaker goes first, and if things go well, then the rest will follow in their respective…
Last week, we discussed the news about the 2020 Rebelle Rally event. Held over the weekend of October, running from October 7-18, 2020, the 10-day, 2,000 km navigational course was filled with vehicles from various automakers racing to compete for gold. During this event, there are three categories vehicles can win – 4×4, Crossover, and…
Does anyone remember the Dendo Drive House that Mitsubishi Motors showed off during the 2019 Geneva International Motor Show? The Dendo Drive House, or DDH, was the bi-product of a neutral-energy project Mitsubishi Motors and Mitsubishi Electric worked on in cooperation with Hitachi Europe Ltd. and ENGIE, a utilities company in France that has a…
Automakers are looking for more ways to connect with their consumers and keep them connected with the technology available to us today. With smartphone apps, smart devices, and virtual assistants, consumers are able to stay connected to their vehicles and sometimes even their homes. Many automakers are also embracing new consumer technology with augmented reality…
Well this is an interesting turn of events. When Mitsubishi Motors started discussing the possibility of bringing the Lancer sports car back as a crossover, people weren’t too thrilled. After the “Return of the Mitsubishi Eclipse As a Crossover” debacle, one would think the automaker would listen to the fans of rally cars and not…
Mitsubishi Motors started an interesting campaign in 2019 called “Small Batch – Big Impact”. The goal was to produce a small number of some of the automaker’s best-selling vehicles and then use them for non-sales purposes. After a year of successful endeavors, Mitsubishi Motors North America, Inc. (MMNA) is now taking the initiative a step…
When it comes to being a car enthusiast, people think motorheads or collectors or maybe even someone who really knows their way around the engine. Another way to spot a car enthusiast is someone who has vehicles that some would call unattainable. Sometimes, it’s an old car that is no longer sold in the U.S….
A death in the family has struck Mitsubishi Motors Corporation. Chief Executive Osamu Masuko passed away on August 27, 2020 due to heart failure. He was only 71 years old. Less than a month ago, Masuko retired from the board for unspecified health reasons, and Mitsubishi Motors suffers a great loss with his passing. Said…
With the automotive world looking into new technologies in a post-pandemic world, some are starting to look into other methods of getting around as well. Many share a vision of a mobile ecosystem where anyone can get access to public or private transportation, but we’re not quite there yet. At the moment, just getting self-driving…
Last year, Mitsubishi Motors started its Small Batch Initiative, a marketing plan set forth with a solid idea in mind – benefiting the community. The idea was simple – produce a small batch of vehicles from the lineup, not for retail sale, but to use in ways that benefit others, be it something as simple…
Anyone out there remember the name “Maisart”? If not, we don’t blame you. The name, “Maisart”, is more so an acronym for a team of the Mitsubishi Motors Corporation (MMC) that doesn’t get as much of the spotlight that its siblings, Mitsubishi Motors and Mitsubishi Electric, are always in. The complete name for the team…
We’ve been pretty excited to see what Mitsubishi Motors comes out with next since we heard about the new game plan for the Renault-Nissan-Mitsubishi Alliance. Playing a game of follow-the-leader, with Mitsubishi set to be the first to release a new vehicle for the C/D car segment. This could be anything from a subcompact to…
Have you gotten your chance to spot the NEOWISE comet? Known scientifically as the C/2020 F3, the comet was named after the Near-Earth Object Wide-Field Infrared Survey Explorer (NEOWISE) space telescope that first discovered the comet earlier this year. We say discovered because scientists don’t expect the comet to return for some 6,800 years, so…
It’s the summer! Although the pandemic is still making waves and cases are going up, wear those masks people, that doesn’t mean your precious car will go untouched. When the stay-at-home orders started lifting, the first thing people wanted to do is get out and be anywhere but home. At University Mitsubishi, we had you…
“The Future Digital Awards recognize companies that make outstanding contributions to their industry and are positioned to make a significant impact in the future…Today’s consumers expect infinite and easy connectivity options at their fingertips, and Mitsubishi Road Assist+ more than delivers on that.” – Elson Sutanto, principal analyst, Juniper Research Juniper Research, founder of the…
According to JATO, a global supplier of automotive business intelligence based in London, he 2020 Mitsubishi Outlander PHEV is the bestselling plug-in hybrid electric vehicle (PHEV) crossover. Last week, we discussed how Mitsubishi Motors ranked in the top ten of Japanese brands during the 2020 J.D. Power Initial Quality Study. With a score of 148…
Last week (July 24), the well-respected American-based data analytics company and car reviewer, J.D. Power released the results of its annual Initial Quality Study. Japanese powerhouse automotive company, Mitsubishi was honored by J.D. Power, as it ranked sixth overall in the study. The brand’s Outlander Sport was also tied in third place in the…
All throughout the year, automobile organizations and publications report on the newest vehicles, review them, and give consumers the need-to-know when purchasing or leasing a vehicle. Some of these organizations also have awards and competitions, one of which, is J.D. Power & Associates. Every year, around this time of the year, J.D. Power publishes the…
The 2020 Mitsubishi Outlander has technologies that are the utmost intelligible, as well as age-appropriate amenities, and plenty of elbow room for a comfortable and pleasurable experience for drivers and their passengers. On top of that, this multi-purpose SUV offers an extensive range of accessories to aid in keeping the cabin organized and sanitary,…
Infotainment systems. Aren’t they something? A combination of an information hub and entertainment, consumers can find a type of infotainment system in every automobile, able to do anything from playing music to navigating to their next destination, all on the same screen. Over time, vehicle infotainment systems have become more complicated, able to place calls,…
Near the end of May 2020, the Renault-Nissan-Alliance held a digital press conference to announce the mid-term plans for the Alliance, given that it’s in the middle of a five-to-six year plan started alongside the Alliance Ventures campaign. It sounded like lots of great news, with each automaker focusing on a region or segment before…
The union between the big name automotive companies, Renault, Nissan, and Mitsubishi is one of the most dynamic powerhouse collaborations to date. When it came to fruition, it was initially made with the purpose of merging efforts of just Renault and Nissan, until Mitsubishi came into the picture when Nissan purchased it. Unfortunately, this alliance…
Last week was an exciting time for Mitsubishi Motors and the Renault-Nissan-Mitsubishi Alliance as a whole. From what can be gathered, the Alliance has a new business strategy in a type of “Follow the Leader” scheme where one of the three automakers will “throw their hat in the ring” as it were. Depending on how…
It’s been a long time waiting, but the Renault-Nissan-Mitsubishi Alliance finally released its mid-term plans, announced back in January 2020 before all his pandemic crisis started to happen. At one point, the Alliance seemed to be in jeopardy with sales falling and needing to put production on hold, but according to a recent news conference,…
Way back when Mitsubishi Motors first started making a name for itself, many started to recognize the name for its rally cars. Long before Mitsubishi entered the auto market on American soil, vehicles like the Lancer and Lancer Evolution were making their mark on the racetrack. Once retail versions of these vehicles became available, they…
Top 10 PHEV’s Under $40,000 Just recently, Kelley’s Blue Book gave the 2020 Mitsubishi Outlander PHEV the honor of being one of its 10 Best Plug-In Hybrid Cars Under $40,000 for 2020. Editors at the renowned California-based vehicle valuation company commended the SUV crossover’s impressive value, family-centered comforts and generous powertrain warranty. This award…
Stay at home orders for Florida may be mostly over, but quarantine with the Coronavirus is still coming in waves and may continue throughout the year. That’s not to say things will never go back to normal, but eventually a new normal will eventually take over. Still, many of us have been itching to go…
Mitsubishi’s famous Outlander Sport has received a makeover for 2020. The subcompact SUV has gotten quite an impressive beautification in its exterior and interior, as well as updates for its infotainment system, bettered standard safety features, trim level alterations, and a few extra choices for the paint colors like Sunshine Orange, Red Diamond, and…
“We forget sometimes how many good people there are in the world and how many positive things actually happen on a day-to-day basis.” Says Rachael Ridenour, U.S. Army combat veteran and Record the Journey nonprofit founder, offering words of wisdom on being thankful and encouraged, in spite of the obstacles that we have to…
As we wait to hear any updates on the Renault-Nissan-Mitsubishi Alliance and what future plans the group has for Alliance Ventures, any tidbit at this point is something to talk about. Especially when it possible that Alliance Ventures plans were in possible jeopardy not too long ago. The most recent update we heard coming from…
As we eagerly await to hear more about the mid-term plans for the Renault-Nissan-Mitsubishi Alliance, we’re curious about which pillar of the Alliance will get the most attention. Earlier, the Alliance announced that plans for new platforms, powertrains, electrification, and autonomy – this aligns well with the four pillars of the alliance – autonomous drive,…
Japan News, a Japanese news site reported that Renault, Nissan and Mitsubishi are making plans to develop their partnership even more. Next month in May, the three powerhouse brands aim to develop electric vehicles and self-driving technologies together. According to The Yomiuri Shimbun, a Japanese newspaper, the companies also intend to consolidate production and…
The 2020 Eclipse Cross has ultimately warmed the hearts of car enthusiasts who love a small SUV crossover, especially due to its dynamic features and options, interior distinctions, and ability to handle narrow and tight driving areas. While all trims are of this year’s Cross has their perks, none of them are as good…
Mitsubishi Motors may be an automaker with a heavy hand in the SUV auto market, but soon, we just might see a surplus of alternative fuel vehicles. At one point, here in the U.S., Mitsubishi had an all-electric vehicle known as the i-MiEV for several years. A little bit later, the Mitsubishi Outlander PHEV, a…
The 2020 Mitsubishi Outlander PHEV is an absolute must-have for shoppers who prefer electric vehicles, it includes DC fast charging, can drive 22 miles on electric power alone and has a plethora of advanced features, an all-new interior package, and has optimal capabilities for different types of terrain. New Treats For 2020 Driver’s will…
Mitsubishi Motors continues to progress with its “Small Batch – Big Impact” Initiative even in the face of a global crisis. For those unaware, Mitsubishi Motors started this initiative in 2019. Aimed at giving back to the community, Mitsubishi Motors produced a small number of its vehicles, the small batch; and would modify, donate, or…
Mitsubishi’s Quirky Timeline Mike Austin, the former Autoblog executive editor, gave car enthusiasts and history buffs the honor of showing us the history of Mitsubishi’s timeline on the company’s press website, Mitsubishi News, a virtual presentation of some fun and peculiar models in the Japanese domestic market that the U.S never got to see. …
Does anyone remember the first Mitsubishi FUSO electric truck, the eCanter? The Mitsubishi automaker started rolling these babies out in 2017, and although we haven’t heard much about the electric commercial truck business since, it would seem that FUSO isn’t stopping at electric motors. The next logical step for the automaker seems to be hydrogen…
With South Florida in a pseudo-lockdown until mid-April 2020, and maybe later depending on how the current coronavirus (COVID-19) outbreak goes over the next few weeks, we’ll know for sure. For now, a lot of Floridians are worried about surviving two weeks of being cooped up in their homes or stuck with the kids that…
Despite the environmental advantages, many car shoppers are still on the fence when it comes to buying an electric vehicle, mainly because of the stigma that has the assumption it won’t be reliable for long road trips. Also, some individuals still prefer full-gasoline crossovers and SUVs because not a lot of all-electric models seem to…
What Is CollisionLink? CollisionLink is the industry’s top purchasing platform for collision parts. It gives way for dealerships to offer fitted OEM parts at bargainous prices to a network of collision shops coast-to-coast. At this present moment, all makes and models of light-duty vehicles in North America are covered by CollisionLink. What Does CollisionLink Have…
Mitsubishi Motors Corp (MMC) has been pretty busy as of late. That contract with Maas Global Oy is sure to keep Mitsubishi Motors busy for a few years, and sister company Mitsubishi Electric will also most likely be playing a large part in creating new mobile solutions. After all, Mitsubishi Electric has been introducing more…
Mitsubishi, the famous Japanese automaker, isn’t going down without a fight! Like many other car manufacturers, it appears to have changed extensively from traditional passenger cars to the new age of crossover SUVs. Fairly enough, its most recent one is the new 2020 Eclipse Cross, which stemmed from the well known Mitsubishi Eclipse sports…
Mitsubishi Motors is becoming known for many things in the world of the automotive industry. Mitsubishi Motors Corp has a contract with Maas Global Oy to bring mobile solutions to the world, is in great standing with the Renault-Nissan-Mitsubishi Alliance, and comes out with great concepts like the Mi-TECH in their pursuit of more plug-in…
Wow, this was not foreseen, not by a long shot. Alliance Ventures, the $1 billion fundraising campaign, still has two years to go. Back in February 2020, the Renault-Nissan-Mitsubishi Alliance announced that new mid-term plans were to be shared in May for the Alliance going forward with a triangle strategy between the three automakers. Not…
We won! The 2020 Mitsubishi Outlander has been recognized by Kelly Blue Book (KBB), a California-based vehicle valuation and automotive research company that is respected by both consumers and the automotive industry, with its 5-Year Cost to Own Award for the second year in a row. “With so many well-built, high-value three-row SUVs fighting…
When discussing the plans for connectivity and mobility within the Renault-Nissan-Mitsubishi Alliance, some of the goals sound familiar. Many vehicles in the industry today use cloud computing and over-the-air updates, and connecting vehicles to outside sources such as a smartphone or a virtual assistant, is quickly becoming a normal occurrence. When Mitsubishi Motors first joined…
The decision by Mitsubishi to revive the Eclipse name and attach it to a crossover seemed controversial and maybe even a bit shocking, but there’s a method to the automaker’s madness. It’s all part of the company’s master scheme to increase its market sales in the U.S. Since 2018, next year’s Cross has been…
Mitsubishi Motors Corporation (MMC) and its subsidiary Mitsubishi Electric may have a large focus on mobility and building a mobile ecosystem, as demonstrated during the 2020 Consumer Electronics Show by Mitsubishi Electric and MaaS Global, but this is just one piece of the pie. Back in 2017, Mitsubishi Motors joined the Renault-Nissan Alliance, now the…
What is Mitsubishi Known for? Mitsubishi is known for its stylish trucks and SUVs, but what some might not know is that they specialize in creating unique and savvy family-friendly cars. This famous Japanese brand is guaranteed to check all of your most basic needs, from safety to fuel efficiency, and much more, Mitusbishi…
Yes, we’ve discussed the Mitsubishi Triton pickup truck before. It’s still unclear why Mitsubishi Motors is keeping the truck in market overseas, it has a lot going for it. Lately, the automaker has been expanding its lineup with multiple concepts, such as the Engelberg Tourer SUV at the 2019 Geneva International Motor Show and later…
When the Mitsubishi Eclipse Cross was first announced, it got a lot of push back from consumers who were fans of the original Eclipse sports car. After the last Mitsubishi Lancer Evolution was auctioned off on eBay following its discontinuation, many fans of the original Mitsubishi rally cars were amiss. So, one can understand the…
In Autumn 2018, the Renault-Nissan-Mitsubishi Alliance announced its six-year plan. Using their Alliance 2022 plan as a springboard, the Alliance had large sales projections for the end of 2022, with an estimate of over 14 million units sold. Alliance 2022 is a $1 billion fundraising campaign to help grow startups and entrepreneurs in technology for…
Mitsubishi Electric, sibling company to Mitsubishi Motors and a part of Mitsubishi Motors Corp (MMC), has been making a lot of noise lately. Although initially a company that develops product lines for electric appliances and large structures dealing with electricity and energy, Mitsubishi Electric also develops automobile technology to be introduced to the Mitsubishi Motors…
Who knew J.D. Power had a “Manufacturer Website Evaluation Study”? Apparently, this semiannual study is conducted to find how helpful and easy an auto manufacturer website is for potential consumers. As it turns out, Mitsubishi Motors ranked highest amongst its competitors in the mass market brand. We wholeheartedly agree. We’ve looked at the websites of…
The 2020 Consumer Electronics Show has been surprise-after-surprise, but it’s no surprise that automaker Mitsubishi Motors would show up. Or should we say the Mitsubishi Motors Corp (MMC) sister company, Mitsubishi Electric? During the 2019 Consumer Electronics Show (CES), Mitsubishi Electric showed up with a small showcase of self-driving autonomous vehicle features that gave consumers…
In 2019, Mitsubishi Motors started the “Small Batch – Big Impact” initiative. What started as a marketing platform to give consumers a better look at the Mitsubishi Motors lineup and what these vehicles are capable of, the automaker continues to expand past marketing and joins the community. First it was the athletes in the 2019…
Mitsubishi Motors has been pretty busy ever since the automaker joined the Renault-Nissan Alliance. We reviewed all Mitsubishi and the Alliance have managed to do so far over the summer, 2019, with their Alliance Ventures campaign. At the moment, Mitsubishi isn’t releasing any new vehicles, just concepts, but there is a lot of interesting technology…
On December 20, 2019, the 2020 Eclipse Cross by Mitsubishi Motors was rated a 5-Star Overall Rating from the National Highway Traffic Safety Administration (NHTSA)’s latest round of crash testing, the highest possible score. Different types of FWD and AWD models of the new Eclipse Cross earned a 5-Star rating. The 2020 Cross…
December and all of 2019 are coming to an end. Even with such a short time left, organizations and publications involved in the auto industry are finalizing their choices for “Top Ten’s”, “Best of’s”, and who gets an award. Every year, Mitsubishi Motors is one automaker that gets to shine during the year’s end with…
Used EV Batteries Critics from the EV community are often cynical about waste associated with used electric-car batteries. However, the recycling efforts, as well as the second use of batteries for stationary energy storage are overlooked. Thursday, December 12, Mitsubishi announced the latest of many projects to deploy used EV batteries in buildings. The Japanese…
Winter months are some of the best times of the year. Cooler weather, holiday seasons, and all around lots of joy. December is especially a wonderful month for automakers. It seems like very week is another chance for one of them to win an award or some high honors. Just before December, Mitsubishi was named…
Did everyone enjoy the holiday weekend? Thanksgiving, Turkey Day, whatever people choose to call it, it’s a great time to get families together and share a meal. It’s also a great time for people to get a little praise for their hard efforts in preparing said meal, or an app, or even a dessert. Did…
Mitsubishi Motors may be continuing to develop its lineup and increase the appeal of vehicles like the new Mitsubishi Mirage hatchback, but one of its older vehicles is awarded year-after-year for how it affects the ecosystem. Or should we say, the lack thereof? Hybrid and plug-in hybrid vehicles are becoming more and more popular, not…
The Mitsubishi Outlander midsize-crossover competes with the Chevrolet Blazer and the Nissan Murano. The Outlander has a lot to offer and among the offerings is 7-passenger seating. There’s a plug-in hybrid model capable of traveling up to 22 miles only on electric power. To the credit of Mitsubishi, the Outlander is somewhat of an uncommon…
With 2020 on the horizon, many automakers are starting to come out with new updated versions of their 2019 models, and with that comes competition. One automaker that has been making strides this year in pushing the bar is Mitsubishi Motors. Most recently, the automaker debuted the Mitsubishi Mi-TECH Buggy at the 2019 Tokyo Motor…
Ah, the cold fronts are starting to make their way around the country, and although Florida rarely ever gets any kind of snow, the cold weather still brings plenty of cold rain and the effects that come with it. Fogged up windows, chilled engine components, and that weird sound that only happens in the winter…
Mitsubishi Motors has been increasing its safety features and improving its ratings over the last few years. Just over the summer, their latest vehicle, the 2019 Mitsubishi Eclipse Cross earned a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS). Continuing to increase their pledge to safety, the automaker has a couple of…
The 2019 Mitsubishi Mirage delivers stellar fuel economy, is available as a sedan or hatchback and it has a low starting price. The Mitsubishi Mirage is a subcompact car that prioritizes a good factory warranty. The 2019 Mitsubishi Mirage is available in the ES, SE, and GT trims and it’s offered in hatchback and G4…
Mitsubishi is working hard to get back in the game as GM’s plant closures could have potentially affected those who have a job with them, but not anymore. Mitsubishi is looking to the future and making some changes. So how exactly is Mitsubishi trying to reinvent itself? Not to worry. Mitsubishi is looking to…
Mitsubishi Motors surely had some surprises in 2019, and at the 2019 Tokyo Motor Show (October 24 – November 4), the automaker had a lot more in store. Possibly a first from Mitsubishi Motors, introducing the MI-TECH Concept that looks like a buggy. You read that right, but thankfully it’s not actually a buggy, that’s…
The Mitsubishi Mi-Tech is considered the buggy of the future. What makes the Mi-Tech concept a bit of a wild concept? It doesn’t have a roof or any doors. If you keep up with auto shows, then it should come as no surprise that a Mitsubishi SUV concept will be there. Look no further than…
The 2019 biennial 46th Tokyo Motor Show is taking place this week from October 24 – November 4. Wow, what a long 12 days that should be. There will be plenty of information to cover, so we’re getting a little ahead with what information some automakers are already letting slip through the cracks. Mitsubishi Electric,…
The next-generation of Mitsubishi Outlander doesn’t come out until sometime next spring, although there’s been no set date. It can only be assumed that it will make its appearance during the Geneva International Auto Show before it goes on sale next year. However, spy photos were seen last month for the first time of a…
Rebelle Rally, a 2000-kilometer race of off-road navigation in the United States, is also the first all-women’s off-road rally and the longest competition of its kind in the lower 48 states (Sorry Alaska and Hawaii). Already started up, with the 2019 Rebelle Rally running from October 10-19, 2019, all the new competitors will be racing…
The Mitsubishi Outlander PHEV has been quite the game-changer for the Japan-based automaker. When this plug-in hybrid SUV first came to America, some could say it was perfect timing. The automaker just finalized a new partnership with Renault-Nissan and automakers were starting to wake-up. Alternative fuel vehicles are growing in demand. Big names like the…
Mitsubishi has finally done it. A roofless hybrid SUV will be shown at the 2019 Tokyo Motor Show. There was an inkling that such an SUV was going to happen, but it seemed like just speculation. Mitsubishi introduced its Mi-Tech hybrid in a very detailed fashion. We will have to see if it will be…
Next year is still months away and Mitsubishi is already prototyping what is considered the next-generation (2021) Mitsubishi Outlander. The key element is the irregular front-end headlight arrangement, amongst other things. Does it look familiar? It should look familiar since it comes directly from Mitsubishi’s recent Engelberg Tourer concept car. It also features a grille…
Every two years, the big auto show in Tokyo takes place. It’s the biennial Tokyo Motor Show, and Mitsubishi Motors is always one to debut a new vehicle at the show. We’ve discussed the upcoming new Mitsubishi electric SUV set to be unveiled later this month (October 2019), but there’s another section of Mitsubishi Motors…
With self-driving cars, and virtual assistants, and artificial intelligence being placed into vehicles, it’s starting to feel like we’re living in the future. Just take a look at some of the tech Mitsubishi Electric brought to the 2019 Consumer Electronics Shows. Pretty much everything we just mentioned was demonstrated at the Mitsubishi Electric booth, from…
Mitsubishi has released an image as part of an upcoming concept vehicle. It’s a small SUV that uses a “downsized” plug-in hybrid four-wheel-drive drivetrain which saves weight. Mitsubishi efficiently puts it as: “The small electric SUV concept car pulls together the company’s electrification and all-wheel-drive control expertise and technologies.” The teaser presented doesn’t show much,…
The Mitsubishi Eclipse Cross has been one surprising turn of events for the Mitsubishi Motors Corporation, has it not? At first, many consumers and sports car fans were reluctant to see one of the famous Mitsubishi sports cars, the Mitsubishi Eclipse, go family car. For those unaware of Mitsubishi Motors rich history, the automaker was…
The 2020 Mitsubishi Outlander offers a variety of value and features that make it a competition to other family crossover SUVs. For the 2020 trims, the Outlander will get a new Special Edition (SP) trim that will sit between the LE and SEL models, and they will add black styling pieces to the exterior…
Mitsubishi Corporation has joined Toyota Financial Services as investors in a Finnish firm that is looking to offer another feasible alternative to car ownership. The Tokyo-based company has purchased shares in MaaS Global Oy, a Helsinki-based company that is behind the Whim mobile application. Whim had raised about $26 million from investors in April for…
When we talk about the automotive industry, most people would immediately think of their favorite car or a brand they like, and they would be right. When it comes to automobiles, the consumer market is the immediate target that automakers want to appeal to. So, isn’t it a little crazy when an automobile has a…
Wow, early September sure surprised us with that hurricane, didn’t it? Felt like Hurricane Dorian came out of nowhere, and that storm kept us on our toes for some time. One would hope by now, aside from evacuation measures, the state would form some sort of emergency transportation unit. Yes, we have The Red Cross…
If following along with us on University Mitsubishi social media, some of our readers may already know about the “Small Batch” initiative Mitsubishi Motors shared with the auto market early summer 2019. Over the last few years, Mitsubishi Motors has experienced ever increasing success after its addition to the Renault-Nissan Alliance and the Alliance Ventures…
There are over 150 roles to fill in Mitsubishi Motors if anyone wants to become a significant employee in the Middle of the Tennessee area. Mitsubishi Motors North America, Inc. (MMNA), is one of the fastest-growing Asian brands in the U.S. They are in the process of relocating its headquarters from Cypress, California, to Franklin,…
The 2019 Mitsubishi Outlander PHEV is a surprise revelation under the hybrid SUVs. With so many CUVs and SUVs to choose from, there was a need to separate the vehicles, and it often comes down to one or two things. That’s where the Outlander comes into the discussion with the sophomore PHEV edition. In addition…
Mitsubishi Motors, the fastest-growing Asian brand in the U.S. for the second consecutive year, according to J.D. Power, is at it again with their overseas aspirations. The newest development from Mitsubishi Motors Corporation (MMC) is a program being launched in their home country of Japan that will surely help continue the automaker’s growth and success…
The 2019 Mitsubishi Eclipse Cross is part of one of the fastest growing segments in the industry and with its remarkable space, potent powertrain and generally good value, it’s easy to see why. The Eclipse Cross is a close-packed crossover SUV with high-quality interior materials and bold and sharp lines. Theridgefieldpress.com announced it the most…
The 2019 Mitsubishi Mirage G4 hatchback can lay claim to a comfortable ride, a large trunk and excellent fuel economy. It has an attractive price with a 10-year/100,000-mile powertrain warranty. Plus it has available Apple CarPlay and Android Auto. Performance: The brakes are quick to action, and the CVT (continuously variable automatic transmission) are more…
Mitsubishi Motors is a little here and a little there lately. With their partnership with Renault-Nissan to create a new alliance and undertake a new funding campaign together, Alliance Ventures, the automaker is currently doing pretty well. Mitsubishi is also coming out with new concepts like the Mitsubishi Engelberg Tourer at the 2019 Geneva International…
Mitsubishi Motors recently hit a large for the corporation last month (July 2019) when it passed the milestone of exporting four million vehicles from Thailand, home to three car production plants and an engine facility in Chonburi Province. Together, they make up the company’s largest manufacturing center outside of Japan. Now with second-quarter sales being…
The Mitsubishi Pajero Sport has been around since August 2015, so it seems about time for a mid-cycle refresh. The midsize SUV already had an imposing front fascia, which was a bold design, but the facelift gives it an extra notch by applying the updated corporate design dubbed as the “Dynamic Shield” that’s been seen…
When the new Mitsubishi Eclipse Cross was revealed to be a crossover instead of another sports car from Mitsubishi Motors, a lot of fans were a little turned off. Why turn a famous sports car into a crossover? Going into its 2019 model year, the Mitsubishi Eclipse Cross has a lot of highlights to enjoy….
Mitsubishi received a lump sum of $3.3 million in grants from the Tennessee Department of Economic and Community Development. It’s part of its incentive package which is related to the automaker’s headquarters new home in Franklin, Tennessee. The grant comes from the state’s FastTrack economic development fund, which provides support for companies that are expanding…
This article is for informational purposes as this vehicle may not be available in the U.S. During the first few days of 2019, there was a refreshed version of Mitsubishi’s Pajero Sport SUV out. Working on a facelift model is almost complete as the Japanese manufacturer will reveal a heavily updated Pajero Sport in…
The Mitsubishi Outlander PHEV, or plug-in hybrid electric vehicle, is a plug-in hybrid SUV that is changing the way people look at Mitsubishi Motors. With the Mitsubishi Outlander as the flagship of the automaker, often mistaken as a luxury SUV, it was also the perfect choice when it came to entering the alternative fuel market…
Now that the new 2019 Mitsubishi Triton has been out for some time, the truck has been getting a lot of love overseas. Sadly that’s the only place it’s going to get love for a little while. In the spring, Mitsubishi Motors discussed entering the truck market, but if they did it won’t be until…
To capture a more considerable chunk of the market in recent years, Mitsubishi has gone all-in on crossovers, in part eliminating the sedans. However, it appears, at least according to one new report, that Mitsubishi might be pining a bit for the good old days. Mitsubishi wants to bring back an old favorite. Mitsubishi is…
It’s always nice to see the fruits of one’s labor ripen in a short time. The Renault-Nissan-Mitsubishi Alliance can attest to this with the quick succession of their Alliance Ventures funding campaign, shortly after acquiring Mitsubishi as a part of the alliance. Since Alliance Ventures invested in Enevate, an advanced lithium-ion (Li-ion) battery technology startup…
Mitsubishi is one of the last remaining Japanese auto manufacturers to still have one of its U.S. headquarters in California. Soon enough that will change, according to a report by Automotive News. Mitsubishi’s days in Cypress, California, are coming to a close as they plan to move to Tennessee (no date has been announced as…
Mitsubishi Motors has a new advertising strategy that embraces its niche in the market. The creative is themed the “Small Batch.” It commemorates a “carefully crafted products, thoughtfully curated collections and an unwavering, independent mindset,” Kimberley Gardiner has said, and she joined the company in January as vice president and CMO. The first manifestation happened…
Recently, we had a mid-2019 review of Alliance Ventures, the $1 billion funding campaign set up for investing in start-ups and entrepreneurs developing technology for autonomous systems, electric vehicles (EVs), connectivity, and artificial intelligence (A.I.) Given all the current news in the auto industry with brewing partnerships and contracts being signed, it’s time to take…
The Mitsubishi has the honor of having the “Best in Class Green Vehicle Hybrid or PHEV with its 2019 Outlander PHEV.” The New England Motor Press Association gave the award at the Winter Vehicle Award. The news comes a year after the 2018 Outlander PHEV was named the “Best Green Winter Vehicle” by NEMPA…
This month, Mitsubishi Motors is continuing to win awards. After recently receiving multiple performance awards from the Automotive Science Group, Mitsubishi continues to surprise. Having recently started upgrading their vehicles in the safety department, Mitsubishi Motors vehicle are becoming safer to drive. During this year’s TU-Automotive Detroit, the world’s largest automotive technology conference and exhibition….
Automakers all around the globe were curious to see what would happen with the merger Fiat Chrysler Automobiles proposed with Renault. Well, it fell through, and the Renault-Nissan-Mitsubishi Alliance is just fine with it. When an automotive group is made up of an award-winning brand like Mitsubishi Motors, they don’t need any help competing in…
Mitsubishi i-MiEV was one of the first electric car series produced that had lithium-ion batteries. It’s the first electric car with DC fast charging capability. Mitsubishi Motors celebrates its 10th anniversary of Mitsubishi i-MiEV which launched on June 5, 2009. According to mitsubishi.com, the i-MiEV produces zero pollution, so it’s as town-friendly as it is…
The Lancer Evolution might have gone out of production in 2016, but Mitsubishi never gave up on its most revered technologies and biggest street name. The four-time World Rally Championship driver title sedan had ten official versions over 24 years. The Evo became the brand’s flagship model showcasing its most potent turbocharged 4-cylinder engine, rally-tuned…
It’s that time of year again. Summer is starting to heat things up, and not only do people need to be more aware of the time of day and keeping themselves hydrated, but they need to stay cool. One of the best ways to do that is to spend some time in the shade, or…
Takao Kato will most likely be Mitsubishi’s Motors’ next CEO. The new CEO will release a midterm plan before April 2020. Under his watch, the company won’t abandon its the North American market. The Next-gen Outlander will grow while the next-gen Outlander Sport will shrink. “Sales are being continued. North America is one of the…
It’s been a while since we talked about Alliance Ventures. Remember, the new funding campaign by the Renault-Nissan-Mitsubishi Alliance to invest $1 billion in order to support open innovation, start-ups, and entrepreneurs in technology with a focus on autonomous systems, electric vehicles (EVs), connectivity, and artificial intelligence? Yeah, that one. Investments stopped abruptly in mid-November…
Let’s refresh our minds on the history of the all-wheel-drive diesel sports coupe that seems to have been forgotten. The name? Mitsubishi Concept-RA. When did it debut? It debuted on January of 2008 at the North American International Auto Show (NAIAS) in Detroit and the specs offered were 2.2-liter turbodiesel engine with 201 horsepower, 310…
Ever drive down the highway and hear two truck drivers honk to one another? Or maybe when driving down a road a little too quickly, a passerby will flash their high beams. It’s a code, usually to warn others about speed traps, but with autonomous vehicle technology being developed, automakers are using a similar tactic…
Mitsubishi Motors had a lot going on early 2019, especially when they debuted their new Mitsubishi Engelberg Tourer concept at the 2019 Geneva International Motor Show. Maybe even more interesting was their Dendo Drive House showcase, already set to become a consumer product within the year. Since then, the automaker has been a little quiet….
Mitsubishi Motors North America (MMNA) has a few prosperous years under its belt. On its sixth consecutive year of sales growth, and they ended 2018 at just over 118,000 cars. It was kind enough to put Mitsubishi ahead of Volvo and Lincoln, but overall it’s pretty small when it comes to the sales of Lincoln,…
The 2020 Mitsubishi Outlander Sport is out, and it’s the compact crossover that has attracted more American customers than any other vehicle in Mitsu’s relatively sparse lineup. It looks like the new Mitsubishi already has captured the hearts of many. The updated model has “Dynamic Shield” front end styling which now resembles that of the…
With the many auto shows happening overseas, here in the states we sometimes wonder if we’re going to see any of those new models. Sometimes, it could just be a special concept, like the new concepts from Mitsubishi in Tokyo. Other times, we look at a vehicle and wonder why there’s no future of a…
The 2019 Mitsubishi Triton, also known as the L200, made its debut in eastern markets overseas in late 2018. At that time, there was no word of the truck ever making it to the states. It’s a shame because with the Renault-Nissan Alliance backing Mitsubishi Motors, taking a gamble with high risk could have a…
Mitsubishi is following Ford’s lead when it comes to the compact pickup segment. Recently, Ford started selling the Ranger again, which is more compact than its competitors. The last segment from Mitsubishi was from 2005-2009 with the Raider, a rebadged Dodge Dakota which was a product of Mitsubishi’s former union with Daimler, which was the…
The midsize crossover that competes with the Ford Edge, Jeep Grand Cherokee, and the Honda Passport is the one, the only Mitsubishi Outlander. With the new year comes many more features. Here are some updates throughout the year. Launched in 2013, the Outlander receives several periodic updates. For 2015, a new front-end design changed the…
After the big reveal of the Mitsubishi Engelberg Tourer and the Dendo Drive House at the 2019 Geneva International Motor Show, Mitsubishi Motors needs to take a little nap. Part of the Renault-Nissan-Mitsubishi Alliance, it can do that now that it’s partners/competitors will have to unveil their own advancements soon enough. It’s all part of…
Over the weekend, one of our writers found themselves hailing a ride via Uber. When the designated driver was selected, the make and model of their vehicle was none other than a Mitsubishi Outlander. A 2016 model year vehicle, it’s only a little over two years old and still looks great. With that in mind,…
A new Mitsubishi e-Yi PHEV concept from Geneva spawns in China. The plug-in hybrid Mitsubishi Engelberg Tourer Concept is unveiling at the 2019 Shanghai Auto Show. Visitors will be able to to see the Outlander-derivatives: Mitsubishi Eupheme EV and the Mitsubishi Eupheme PHEV, which launched in 2018. Mitsubishi e-Yi Concept specs: 2.4-Liter gas engine, designed…
Safety is important. For 2019 Mitsubishi is bringing out all of the stops for their vehicles: the Outlander PHEV, Outlander, Eclipse Cross, Outlander Sport, Mirage and Mirage G4 all have safety features that will make drivers and passengers feel comfortable. Here’s what every safety feature available, across all vehicles, do. 7 Airbag Safety…
When the Mitsubishi Engelberg Tourer concept first made its debut at the 2019 Geneva Motor Show, one could call it nothing new. Another plug-in hybrid from Mitsubishi Motors? It took several years for the Outlander PHEV to even make it to America, why should we get excited about it? Here we are a month later,…
Alliances between Renault, Nissan, and Mitsubishi have resulted in launching a based-cloud platform connected services. Having various cross-shareholdings isn’t enough for the three carmakers, and the so-called Alliance Intelligent Cloud will allow them to deliver in-vehicle combined services in almost 200 markets; the platform uses Internet-of-Things technologies and artificial intelligence to provide services based on…
Mitsubishi Motors has made a lot of changes to its lineup over the last several years, primarily in the North American Market with the introduction of the Outlander PHEV to American shores, the addition of the Mitsubishi Eclipse Cross, and most recently, the Engelberg Tourer. With their new additions bringing all sorts of tech and…
Every so often, one may wonder what is next for an automaker. A lot of large names have decades of experience in the industry, some have built partnerships, and some are paving the way for a new age of automotive technology. Although it may be a surprise, one of these automakers is quickly becoming Mitsubishi…
Live largely, by going small. The Mitsubishi Mirage and Mirage G4 are designed for free-spirited and eco-conscious drivers. Offering both the best fuel economy in its class and CO2 emissions rating, it not only saves you in the gas department but also does its part of keeping our planet green. PERFORMANCE: Mirage: The Mirage…
There are so many auto review organizations out on the web, it can sometimes be hard to know who’s credible. Doing the right research about a vehicle is really up to the consumer, but there are some places to look when curious. Kelley Blue Book comes to mind, as well as WardsAuto and Edmunds. Today,…
Mitsubishi Motors has been around since the 1970s, and since then it’s history is a known one by car lovers. Such as when the company spun off Mitsubishi Motors from its Heavy Industries division. Mitsubishi was delivering economically minded vehicles to America while fleshing out its lineup to include sporting models. By the time…
An SUV that provides style and sophistication is in the brand-new 2019 Mitsubishi Outlander. With an all-new redesign in the headlights, wheels and front bumper that support the new modern look, drivers will sure enjoy all of the standard features included. The third-generation Outlander arrives with an affordable price and a slew of available…
Mitsubishi Motors is bringing the heat this year with concepts and technology galore. With the 2019 Geneva International Motor Show, the automaker has unveiled their oddly-named crossover, the Engelberg Tourer, and possibly a new lifestyle. To put it simply, Mitsubishi Motors has unveiled a power system that lets consumers vehicles power their home. We discussed…
There have been several teasers for the Mitsubishi Engelberg Tourer, but this time you can see a profile. Although you don’t see a clear pattern, it’s enough to heighten the spirits of those wanting any news on the Engelberg Tourer. Mitsubishi has plans on unveiling the Electric SUV concept at the 2019 Geneva Motor Show….
After months of getting sneak peeks of the 2019 Eclipse Cross, the vehicle is out. For years the Eclipse sports cars had a reputation for being Mitsubishi’s best-selling and most iconic vehicles ever. Back with a modern interpretation of a crossover, the Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility…
It’s only weeks away, but the Geneva Motor Show is already starting to heat up with automakers giving us inklings of what’s to come. Mitsubishi Motors has provided us with several promotional teasers, one of which being the new Engelberg Tourer concept, and quickly followed by the new 2020 Mitsubishi Outlander Sport showing up in…
With crossovers and SUVs dominating the automotive market, automakers are looking for ways to meet the demands of consumers in all kinds of car segments. One car segment that is starting to be born, and one that several automakers are trying to get in on, is mid-size SUVs. Not quite an SUV, not quite a…
Mitsubishi Motors recently teased a new concept coming to the 2019 Geneva Motor Show, and we weren’t quite sure what it could be. This is known as the new Mitsubishi Engelberg Tourer, and much has been left to the imagination with only a promo image out there. Now, still weeks away from the 2019 Geneva…
Mitsubishi came into 2019 strong with the Outlander Plug-In Hybrid SUV. The brand was recently hailed as the fastest-growing Asian automotive brand in the U.S. for the second year in a row, based on IHS Markit New Registrations data. The Outlander Plug-In Hybrid Vehicle- PHEV – is now available across trim levels- ES, LS and…
When it comes to camping, there is a large part of North America that just can’t get enough of the outdoors. Some of that may start with Boys and Girls Scout Troops, and from there it starts to bloom. Then they grow up and enter the market, and we have consumers buying a Jeep® to…
We are only two months into 2019, but Mitsubishi Motors has had one of it’s best sales months since 2007. Along with overall yearly sales in 2018 of 118.074 vehicles sold, 2019 is coming in strong as well. In fact, 2019 January sales have been significantly higher than 2018 January sales. Perhaps the jump…
With the auto market slowly shifting towards vehicles with autonomous function, there are automakers that plan ahead and have a few concepts in the mix. There are also automakers planning for now, not gambling too much on the future and going with what works today. Mitsubishi Motors is in the latter group, and so far,…
We live in an age where GPS navigation systems have made it easy for us to navigate the streets, but every once in a while even the smartest and most advanced navigation systems can leave us wanting for more. We’ve all been there, slowly maneuvering the car through a dense neighborhood when the navigation system…
Mitsubishi Electric sure brought some interesting technology to the 2019 Consumer Electronics Show for their automotive counterpart, Mitsubishi Motors. With the automaker heading into autofocus car technology and artificial intelligence, a lot of the services that debuted at the 2019 CES were focused around facial recognition, virtual assistance, and driver security. Stepping up their game,…
Long gone are the days of uncertainty for Mitsubishi Motors North America (MMNA), the automaker enters 2019 with strong momentum. The brand was recently hailed as the fastest-growing Asian automotive brand in the U.S. for the second year in a row based on IHS Markit New Registrations data. With reported overall sales tallying up to…
In 2017, Mitsubishi Motors surprised the auto market by bringing back their famed sports car, the Mitsubishi Eclipse, as a crossover, the Mitsubishi Eclipse Cross. Although the reception was mixed, 2017 gave Mitsubishi the perfect chance to develop a huge marketing campaign for the new Eclipse crossover. During 2017, the Great American Eclipse took place,…
The 2019 Consumer Electronics Show has just begun, and although not solely based on automobiles like the auto shows we may cover, there’s still a chance for certain brands to get some of the spotlight. Mitsubishi Motors is one of the automotive brands that can make use of the Consumer Electronics Show thanks to the…
The year 2018 was a very good one for Mitsubishi here in the U.S as the brand celebrated the end of the calendar year with its best sales numbers since 2007. A total of 118,074 vehicles were sold, marking a solid 13.9 percent increase in sales over the 2017 calendar year. This is the brand’s…
Well, it seems 2018 was the perfect time for Mitsubishi Motors to gear up with their new alliance to Renault-Nissan and start working on new designs. The Outlander PHEV coming to America was a long time coming, and the Mitsubishi Eclipse Cross was sports car gone crossover and the last to come strictly from in-house….
Crossovers are all the rage right now and if market predictions are anything to go by then it looks like they’re here to stay. Mitsubishi knows that one crossover SUV does not fit all, so they’ve taken to diversifying their current crossover and SUV lineup with different trims for drivers to choose from. Follow along…
2018 has been quite a year for Mitsubishi Motors. For an automaker that was redefining itself, they sure have come a long way. It may be all a part of the new Mitsubishi GROWTH program, or maybe it can be attested to their new family, the Renault-Nissan Alliance. Either way, with a lot on their…
By the looks of it, Mitsubishi has plans to kick off the next model year (2019) with a bang as the automaker is taking its talents to the Tokyo Auto Salon next month (January 2019). In late November of this year (2018), Mitsubishi revealed a new generation D:5 Delica, a concept-car-turned-real that looks as if…
Ah, the holidays. What a nice time to celebrate time with family and friends. Some of us have to travel a bit, maybe even take a road trip. Others have large family get-togethers, sometimes with as much as three or four generations. How does one fit all the gifts and make the trip? How about…
Accolades continue to trickle in for Mitsubishi Motors as we round out the 2018 model year. The Insurance Institute for Highway Safety (IIHS) just named the Mitsubishi Outlander SEL as a Top Safety Pick winner when equipped with optional front crash prevention and specific headlight package. This is the sixth year in a row that…
The Mitsubishi Eclipse Cross is a throwback to the original Mitsubishi Eclipse. Reviews for the Eclipse Cross have been kind, but we know many were sad to see the sports car go crossover. Once the name of a sports car, even a horse, the Mitsubishi Eclipse has a great history. Well, the glory days for…
With the holidays right around the corner it’s likely that everyone is finalizing their plans for a sweet holiday getaway. That said, there’s no better time than the present to make sure that the family sleigh is in top shape for travel and gift-delivery purposes. Perform these simple maintenance checks to ensure a smooth ride…
When the consumer base first learned about the Mitsubishi Eclipse Cross, now at dealerships, the fans of the old Mitsubishi Eclipse sports car were not happy. It took a little time, but eventually, consumers started to see the allure of the new crossover. It had style, versatility, and plenty of cool technology. Now that the…
Mitsubishi has a lot to celebrate as we close out the 2018 model year with their Eclipse Cross winning RJC’s Car of the Year Award back in November and now their Outlander Plug-in Hybrid Electric Vehicle (PHEV) is being awarded Green Car Journal’s 2019 Green SUV of the Year award at the LA Auto Show….
Mitsubishi Motors had plans for a press conference prior to the 2018 Los Angeles Auto Show, and they were not bluffing. For the first time, Mitsubishi has decided to unveil the e-Evolution concept in North America. This electric, supposedly autonomous and artificially intelligent vehicle showed up at the Geneva Motor Show and Tokyo Motor Show…
The end of the year is upon us, and outlets like U.S. News indicate that the month of December is arguably the best time to finally take the plunge on that new car you’ve been eyeing. Statistical data from TrueCar goes even further and suggests that December is also an excellent time to buy a…
Mitsubishi Motors has been a little quiet as of late, and so far, we know that the automaker plans to show up at the LA Auto Show. Mitsubishi Motors is also holding a press conference prior. The big news today is the next installment of the Alliance 2022 Alliance Ventures funding campaign. Having already made…
Mitsubishi Motors has been teasing the return of their Mitsubishi Triton truck (also known as the L200), and the last teaser image was released in late October 2018. The next auto show is in late November, the 2018 Los Angeles Auto Show, and Mitsubishi is already planning to show up. Before then however, it would…
The automotive landscape is an ever-changing one as consumer tastes and trends shift over the years. Case in point, the U.S. automotive market has been leaning towards crossovers and SUVs for a little over a decade now. When automakers and manufacturers are often asked about their future products, they find themselves caught in the crosshairs…
The Specialty Equipment Market Association (SEMA) 2018 Auto Show may have passed, and Mitsubishi Motors was nowhere to be seen, but we finally know why. The automaker has plans to blow up the spotlight at the 2018 Los Angeles Auto Show, starting late November 2018. Not only that, but the Mitsubishi Outlander PHEV was also…
With the big day right around the corner, you’re sure to be looking for a Thanksgiving recipe that’ll help you wow your friends and family. Whether you call it dressing or stuffing, we’ve got just the recipe for you, and a few other helpful tips that are sure to make your holiday a successful one!…
Does anyone remember that neutral-energy project Mitsubishi Motors had worked on with Hitachi Europe Ltd. and ENGIE? Through a partnership between the three companies, they were able to achieve, technically, clean energy. This was a pretty interesting achievement, and opens the door for everything from commercial businesses to privately-owned residential homes to find a new…
There are many things to consider when looking to buy a new automobile, and overall flair is definitely one of them – especially in this day and age where bland SUVs are poised to take over American roadways rather quickly. Features like spacious and comfortable seating, pleasant design lines, and an overall efficient driving experience…
It wasn’t too long ago when we found some sneak peek spy photos of the return of the Mitsubishi Motors pickup truck, the Mitsubishi Triton. Also known as the L200 Pickup Truck (the name really depends on the country this model was sold in), spy photos were able to spot the Mitsubishi pickup truck in…
It’s been awhile since we’re heard anything about the world of autonomy from Mitsubishi Motors Corp., be it Mitsubishi Motors or Mitsubishi Electric. Last we heard of autonomous technology from Mitsubishi Electric was back in 2017. Yes, Mitsubishi Electric also showed up at the 2017 Tokyo Motor Show with the self-driving Emirai4, and again at…
Mitsubishi Motors continues to make strides as they carry out their business strategy set in place by the Renault-Nissan-Mitsubishi Alliance. The latest developments? The automaker recently announced two major milestones with the expansion of its China business. GAC Mitsubishi is a joint venture business that was formed in 2012 between the Guangzhou Automobile Group (50%…
Back when the Mitsubishi Outlander PHEV was thought to never make it to the states, always rumored but never true, we wrote a little about the wonders of the Mitsubishi Outlander PHEV system and what makes it so great. Now that the Mitsubishi Outlander PHEV really did come to America, we thought it was time…
Nowadays, a car’s infotainment system is one of the most attractive selling points for a new vehicle. As technology evolves, infotainment systems take aim at reducing human error as they try to curb distracted driving and also make for an entertaining and interactive ride experience. Mitsubishi Motors is a company that’s been making significant strides…
The Mitsubishi Group is much more than a giant umbrella for an automobile manufacturer; in fact, the group is comprised of many independent Japanese multinational companies spanning over a variety of industries. One of those core companies is Mitsubishi Electric, a major manufacturer of electric and architectural equipment based in Tokyo, Japan. Mitsubishi Electric recently…
Shopping around for a vehicle can be a hassle in what’s often a saturated market, and purchase decisions aren’t always going to be apples-to-apples. Of course, the cost of the vehicle is what the decision usually comes down to, and in some cases going “green” (complete with its tax credits and benefits) can be part…
Google recently revealed that they would be partnering up with the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world in terms of vehicle sales, to put Android-based infotainment systems into millions of vehicles. This next-generation infotainment system will launch in 2021, complete with dashboard displays that will use the Android operating system (OS). The…
Well well well, Mitsubishi Motors is really shaping up these days. Who knew the new alliance with Renault-Nissan could be so beneficial? With the six-year plan in the works, the Alliance 2022, we’ve seen plenty of good news for every brand, just check out those sales. Now, we’re starting to see concepts and prototypes of…
Mitsubishi Motors of North America recently announced its support of The Asher House, an organization founded by Lee Asher to help shelter dogs find loving homes all across America. To help aid with Asher’s mission, Mitsubishi Motors donated an all-new 2018 Mitsubishi Eclipse Cross for the transportation of the rescue dogs. Asher’s passion for helping…
Mitsubishi Motors has been slowly getting back into the marketing world – first with a return to TV advertising, and now with a high-tech augmented reality tool that’s set to break the mold. Who’s the most recent recipient of the augmented reality sales tech? Our neighbor to the North, Canada. Mitsubishi Motors of Canada will…
Man, the traffic these days is becoming such a problem getting to work, and even when driving home. People in South Florida, especially Miami, like to think they own the road just because they’re in a car. Many of them aren’t so tough once several inches of sheet metal are no longer between you and…
Parents tend to have a lengthy checklist when it comes to buying their young adult children their first car – like handing over the keys to real independence. Efficiency, affordability, reliability, and safety are the four categories that a car must meet to even be considered, while looks and style may be the only concern…
It was in October of 2016 that Nissan acquired a controlling interest in Mitsubishi Motors, a move that created the Renault-Nissan-Mitsubishi Alliance. With the new alliance came new possibilities – possibilities that allowed Nissan executives to crossover to Mitsubishi. Fred Diaz, an individual with a long track record of success who helped Fiat Chrysler Automobiles…
Okay, so we were just talking about the possibilities of a new Lancer crossover with EVO performance. We didn’t know if it was possible, but in the same week we discussed this, another automotive designer had popped up, this time with their own rendering of the new Lancer crossover that looks like an overgrown coupe….
It’s been a good while since we heard much news about the upcoming e-Evolution from Mitsubishi Motors. We saw it pop up at the Tokyo Motor Show, but for the most parts it’s been amiss. Said to be a “high-performance electric SUV”, the e-Evolution is said to be the resurrection of the “Evolution” or “EVO”…
Mitsubishi recently announced a 23.4 percent improvement in sales volume over its July 2017 performance. Their Outlander model made up almost 70 percent of Mitsubishi’s overall U.S. sales, with the Outlander Sport trim accounting for over 50 percent of all units sold. Continuing their streak of good news for the Outlander model, Mitsubishi also announced…
Do automakers always release their big five-year plan around the same time? If it isn’t Fiat Chrysler Automobiles discussing their break into the alternative fuel market and electric vehicle (EV) industry, or touting their connection to the autonomous self-driving car Waymo project through Chrysler, then it’s another automaker like Mitsubishi Motors. Although no official reports…
It was in 2003 when Mitsubishi Motors decided to make their entrance into the US SUV market with the introduction of the Outlander, replacing the outgoing Montero. The introductory model provided lots of oomph and customizable options, fully equipped with Mitsubishi’s classic 2.4-liter four-cylinder engine – one that was upgraded the following year to…
Well, this is the fastest redact in all of publication history. We don’t like to discuss rumors much, mainly because that’s what they are – just rumors. There was a lot of talk about the next-generation Mitsubishi Mirage being built on the same platform of the Renault Clio, the supermini car. When a 3D-rendered concept…
Let’s face it, when consumers are shopping for a car that suits their needs there’s one very important thing that often shows up as a limitation – the price tag. Three-row crossovers tend to be an attractive choice for families, but the price point can sometimes be cause for alarm. This is not the…
With Mitsubishi back in the game, it would be exciting to see some new and inventive creations coming from this car brand. With Mitsubishi Motors already developing car battery operated technology and staple designs, it isn’t so crazy to think about some new and improved vehicles that could potentially come from Mitsubishi in the near…
Alright, here we go. After the conflicting arguments about “is it a merger, is it not a merger” between Renault, Nissan, and Mitsubishi over the Renault-Nissan-Mitsubishi Alliance, we’re finally getting some news about the first new Mitsubishi vehicle to come out of the almost two-year old alliance. Although unofficial, a 3D rendering concept of the…
Mitsubishi Connect is a service that bridges the gaps between functionality and the wonders of modern vehicle connectivity. The multipurpose service will provide vehicle owners with a convenient and almost intuitive driving experience, going above and beyond your standard bluetooth calls and music pairing abilities. Mitsubishi Connect includes both service packages: the safeguard, and the…
Did you know Mitsubishi Motors once had a minivan? Yeah, it’s true. With the likes of the Dodge Grand Caravan and Chrysler Pacifica running the minivan market, we can’t help but wonder why other brands aren’t trying to place a stake in the still prosperous niche. Yes, crossovers and SUVs are all the rage, and…
