In today’s post-pandemic world, things are starting to look up. The Coronavirus really did a number on the world, affecting many people in different ways. As people try to recover, so is the economy, namely the automotive industry. Think about it – every day, many of us rely on transportation to get necessities or even…
Back in May 2020, the Renault-Nissan-Mitsubishi Alliance got together and discussed the mid-term plans for the Alliance, or what the rest of the original six-year plan. The new strategy going forward is a type of “Follow-the-Leader” scheme where one automaker goes first, and if things go well, then the rest will follow in their respective…
Last week, we discussed the news about the 2020 Rebelle Rally event. Held over the weekend of October, running from October 7-18, 2020, the 10-day, 2,000 km navigational course was filled with vehicles from various automakers racing to compete for gold. During this event, there are three categories vehicles can win – 4×4, Crossover, and…
When we first heard Mitsubishi Motors was returning to the Rebelle Rally for 2020, we were curious what the automaker had to offer this year. The Rebelle Rally, the first all-women’s off-road rally and also the longest competition in the U.S. (of the 48 connected states), is a 2000-kilometer race of off-road navigation. Last year,…
Does anyone remember the Dendo Drive House that Mitsubishi Motors showed off during the 2019 Geneva International Motor Show? The Dendo Drive House, or DDH, was the bi-product of a neutral-energy project Mitsubishi Motors and Mitsubishi Electric worked on in cooperation with Hitachi Europe Ltd. and ENGIE, a utilities company in France that has a…
Automakers are looking for more ways to connect with their consumers and keep them connected with the technology available to us today. With smartphone apps, smart devices, and virtual assistants, consumers are able to stay connected to their vehicles and sometimes even their homes. Many automakers are also embracing new consumer technology with augmented reality…
Well this is an interesting turn of events. When Mitsubishi Motors started discussing the possibility of bringing the Lancer sports car back as a crossover, people weren’t too thrilled. After the “Return of the Mitsubishi Eclipse As a Crossover” debacle, one would think the automaker would listen to the fans of rally cars and not…
Mitsubishi Motors started an interesting campaign in 2019 called “Small Batch – Big Impact”. The goal was to produce a small number of some of the automaker’s best-selling vehicles and then use them for non-sales purposes. After a year of successful endeavors, Mitsubishi Motors North America, Inc. (MMNA) is now taking the initiative a step…
When it comes to being a car enthusiast, people think motorheads or collectors or maybe even someone who really knows their way around the engine. Another way to spot a car enthusiast is someone who has vehicles that some would call unattainable. Sometimes, it’s an old car that is no longer sold in the U.S….
A death in the family has struck Mitsubishi Motors Corporation. Chief Executive Osamu Masuko passed away on August 27, 2020 due to heart failure. He was only 71 years old. Less than a month ago, Masuko retired from the board for unspecified health reasons, and Mitsubishi Motors suffers a great loss with his passing. Said…
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