MMNA Celebrates 40 Years with 40th Anniversary Special Edition of Outlander and Outlander PHEV
In late 2021, Mitsubishi Motors North America celebrated 40 years in the U.S. market by releasing the next generation of the Mitsubishi Outlander SUV. Highlighting the new SUV with the flashy “Thunderstruck” campaign, the automaker got a lot of attention for the Outlander, and has pushed the Outlander PHEV ahead to empower its upcoming electrified lineup. Well, it doesn’t seem like one celebration was enough, because for 2023, Mitsubishi Motors North America (MMNA) wants to commemorate 40 years of operations in the United States with special Anniversary Editions of the Outlander and revised Outlander Plug-in Hybrid Electric Vehicle (PHEV).
“Throughout the past 40 years, Mitsubishi has earned a reputation in this country for reliable, capable, and convenient vehicles that offer great value, winning the loyalty of many repeat customers…Our 40th Anniversary Special Edition Outlander and Outlander PHEV are more than just a celebration of that brand heritage, they are a powerful step forward into our next 40 years of success in the U.S.” – MMNA President and CEO, Mark Chaffin
A new generation of a vehicle tends to come with updates and upgrades to push the model a little further than previous years. Sometimes, these new features can only be found on the top-tier trim of the lineup, so when it comes to a special edition, consumers can expect those same high-end features at a better price. Based off of the top-of-the-line SEL Premium Package, the 2023 Mitsubishi Outlander SEL with the premium package starts at $36,485 (plus destination fee) with two-wheel drive. For an additional $3k more, consumers can get the Outlander 40th Anniversary Edition.
The 2023 Mitsubishi Outlander PHEV 40th Anniversary Edition features a unique Black Diamond and Bronze two-tone paint scheme with a bronze roof, 40th Anniversary badges, an illuminated Dynamic Shield, door scuff plates, metal cargo scuff plates, an illuminated center console, chrome Outlander hood emblem, and a rear bumper protector to upgrade the exterior. Inside, the 40th Anniversary Edition of the Mitsubishi Outlander comes with quilted-leather door inserts in black and saddle tan, a black headliner and pillars, semi-aniline leather-appointed seating surfaces; a power panoramic sunroof; Bose Premium sound system; and a 10.8-inch Head-Up Display. The model also comes with the brand’s signature Super All-wheel Control (S-AWC) all-wheel drive system. If looking to go a little green, the Outlander PHEV comes with all of the same aforementioned features, but because it come with a large battery, the price starts at $49,995 (plus destination fee).
Some consumers may be doing the math, and wonder if Mitsubishi Motors is actually turning 40 in the U.S. in 2023. Well, for those wondering, things are not as they seem. Prior to selling vehicles in the U.S., the Japanese automaker was selling cars under a different name due to a partnership with Chrysler Corporation. If anyone remembers the Dodge Colt, that was a Mitsubishi car. Even more surprising, the second-generation of the Dodge Challenger is a rebadged Mitsubishi Galant! No need to feel betrayed. This is just a testament to the sleeper hits Mitsubishi Motors has had in its long run. Some can even pass for a muscle car under a different name.
Want to get your hands on a 40th Anniversary Edition of the Mitsubishi Outlander or Outlander PHEV? Follow along with us on University Mitsubishi social media to learn when they’re available. Or contact us at University Mitsubishi for more information.
