Mitsubishi Starts out 2019 Strong
Long gone are the days of uncertainty for Mitsubishi Motors North America (MMNA), the automaker enters 2019 with strong momentum. The brand was recently hailed as the fastest-growing Asian automotive brand in the U.S. for the second year in a row based on IHS Markit New Registrations data. With reported overall sales tallying up to 118,074 vehicle units in 2018, a 13.9 percent increase over 2017, and the best annual sales for the brand since 2007, Mitsubishi is entering the 2019 model year on a high note. What’s the secret to their success after joining the Renault-Nissan Alliance? Let’s see if we can figure it out.
Industry experts point to two successful crossover utility vehicle (CUV) launches in 2018 as the secret to the automaker’s ongoing success. In late 2017, the long-awaited and all-new Outlander Plug-In Hybrid SUV went on sale after much anticipation. Breaking barriers by being the first automaker to offer a utility vehicle with a hybrid powertrain, Mitsubishi offers the benefits of capabilities that are expected of SUVs, electric vehicle efficiency, and the brand’s superior Super All-Wheel Control (S-AWC) system. For the time being the Outlander PHEV is widely considered the world’s best selling plug-in hybrid SUV and here’s hoping it becomes the best-selling plug-in hybrid SUV in the U.S. as it gains traction. Only in its first year and the Outlander PHEV has already received top honors – it was named Green car Journal’s 2019 Green SUV of the Year.
Another hit for the automaker was the all-new Mitsubishi Eclipse Cross, a sporty compact CUV that fuses the old Mitsubishi coupe styling inspired by their classic Eclipse sports car with practical SUV capabilities. As the newcomer to the automaker’s lineup, the Eclipse Cross brings a dynamic new design direction to the brand, complete with a higher level of quality and refinement. Both vehicles have been attracting new customers and bringing them into showrooms across the country and have provided a glimpse into Mitsubishi’s future. Both electrification and dynamic design are the core of the brand’s future endeavors as they continue to be instrumental in shaping the direction of Mitsubishi.
Fred Diaz, president and CEO of MMNA, recently stated in an interview that “2018 was a transformative year for Mitsubishi Motors in the U.S. We introduced two all-new vehicles, and consumers began to take notice of our quality lineup and value proposition again. We are riding this wave of success with a game plan in place to ensure continued growth in 2019. Much of our success is attributed to having the right product at the right time; we saw the SUV trend coming and ensured we had a product in place to meet consumers’ needs and wants.”
Be part of the brand’s continued success, visit University Mitsubishi and check out the extensive inventory. Whether you’re looking to go green with the Mitsubishi Outlander Phev or you’re looking for something a bit roomier like the classic family-hauler, seven-seater Outlander, University Mitsubishi has you covered!