Mitsubishi Outlander First to Be Introduced to Nissan Platform
With the Renault-Nissan-Mitsubishi partnership gaining ground, changes between the three brands will finally start to take place. The alliance started a new expensive venture, known as the Alliance Ventures fund, to invest $1 billion in order to support open innovation, startups, and entrepreneurs in technology. Mitsubishi Motors is already using resources from Nissan for global expansion, and the two brands are working very close together when it comes to cross-brand vehicles. With Mitsubishi Motors already working on high-performance electric vehicles and shaking up their lineup with new versions of old vehicles, such as the new Mitsubishi Eclipse Cross, based off of the Eclipse sports car, there’s no sign of the automaker stopping. Next up on the drawing board is a Lancer Crossover and now, a redesign of the classic Mitsubishi Outlander.
Word is, now that Mitsubishi has a shiny new crossover in the auto market with the all-new crossover, the Mitsubishi Eclipse Cross, the automaker has realized some of their old favorites need a new look to not be outdone. If looking at the exterior and interior of the 2018 Mitsubishi Outlander and the Eclipse Cross, the 2018 Mitsubishi Eclipse Cross is clearly the winner, it’s no contest. Plus, the Mitsubishi Outlander PHEV is in North America now (finally), so there’s even more reason to give their new vehicles a once over. To help with this, Mitsubishi is giving their new friends at Nissan a call.
Finding new life in their alliance with Nissan-Renault, Mitsubishi Motors is the SUV, plug-in hybrid, and all-wheel drive specialist of the trio. With Mitsubishi sharing its technology in the newly formed Nissan-Renault-Mitsubishi alliance, Renault-Nissan, mostly Nissan, is starting to share its tech and vehicle platforms with Mitsubishi, starting with the Nissan Rogue. Looking at it from the side, the Nissan Rogue looks a lot like the Mitsubishi Outlander, but Mitsubishi and Nissan think they can improve the latter with a possibly longer wheelbase and a wider body.
Beneath the logos and brand aesthetics, the new Mitsubishi Outlander and the Nissan Rogue will be basically the same. However, to keep brand identity separate and to keep the two brands as competitors, they won’t be sharing marketing strategies or resources. Mitsubishi Motors will do their thing and Nissan will do theirs. Going forward, more vehicles from the alliance will start to pop up with cross-brand technologies, such as the next generation Mitsubishi Outlander Sport being built on the Nissan Versa or Juke. The return of the Mitsubishi midsize pickup truck on a new platform is also a rumor going around, saying that a 2019 Mitsubishi Raider will pop up on the Nissan Frontier platform.
Going forward, we can expect some things to change for Mitsubishi Motors now that they are truly merging into the Renault-Nissan Alliance, following the production of their Eclipse Cross, the last in-house Mitsubishi Motors vehicle. With high sales and currently leading the automaker back into glory, the Eclipse Cross will definitely be here to stay. Produced as a catalyst to bring the brand back from the brink of automotive death, and with all kinds of new technology in the Eclipse Cross, the automaker is setting a new standard for their lineup. The Mitsubishi Outlander is already getting a tune-up, but we wonder what will happen to the Mirage and the Mirage G4 now that the Mitsubishi Lancer is also going crossover.
There’s also the Mitsubishi e-Evolution to get excited about too. Reviving the “evolution” nameplate from the Lancer Evo, the Mitsubishi e-Evolution concept that debuted at the Tokyo Motor Show will be Mitsubishi Motors first high-performance all-electric SUV. Another version of this, from Mitsubishi Electric, is the Mitsubishi Emirai4, debuted at the 2018 Consumer Electronics Show. The kind of technology popping up in such vehicles is stunning, with semi and fully-autonomous functionality, the new Mitsubishi Connect, and promises of one day having a virtual assistant, we’re getting excited to see what will come next from Mitsubishi and the Renault-Nissan-Mitsubishi alliance.
What do you think? Interested in the new Mitsubishi Outlander? Want to compare it to the current 2018 Mitsubishi Outlander? Or maybe check out the new 2018 Mitsubishi Eclipse Cross? You can come in for a test drive at University Mitsubishi any day.