Why Is The Toyota Brand So Popular Among Consumers?

September 28th, 2018 by

It’s no secret that the Toyota Brand is one of the most popular vehicles in the automotive market today. Let’s be real – we probably notice just a fraction of them compared to how many Toyota vehicles are actually on the road today. Compared to the 2017 model year, Toyota sales have increased by five percent in 2018, reaching nearly $30 billion. Not only has Consumer Reports named Toyota one of the Best Vehicles in the US for 2018, but BrandZ has awarded Toyota with the title of the Top 100 Most Valuable Global Brands for the sixth year in a row.

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Photo Credit/Copyright: motor1.com

According to Consumer Reports, Toyota builds solid, efficient, and reliable vehicles, The majority of their models do well in consumer testing due to their refined powertrains, good fuel economy, comfortable rides, quiet cabins, and intuitive controls. For the 2018 model year, Toyota landed four-of-the-ten category honors in the Consumer Reports magazine’s annual TOP Picks List. The winners include the Toyota Corolla for a compact car, Toyota Camry for a midsize car, Toyota Highlander for midsize SUV, and Toyota Sienna for a minivan.

“Part of what helps Toyota is just impressive reliability across the board,” said Jake Fisher, Director of Automotive Testing for Consumer Reports. Another reason why Toyota is so popular among consumers is its standard safety features such as automatic emergency braking and forward-collision warning systems. According to Toyota, their continued commitment to bringing quality products with key safety technologies to their customers remains to be a top priority.

Durability and reliability are two of the most important factors to consider when purchasing a vehicle. As previously mentioned, it’s typical to see a ton of Toyota vehicles on the road today. Specifically, over 80% of Toyota vehicles sold 20 years ago are still alive and well today. Along with durability, Toyota vehicles are known for having impressive resale value. According to Kelley Blue Book, the Toyota brand is ranked as having one of the highest resale values.

Safety is also another critical factor to consider when purchasing a vehicle, and Toyota makes that a top priority. For the 2018 model year, the Toyota Camry, Toyota Avalon, Toyota Corolla, and Toyota Highlander were all named Top Safety Picks+ by the Insurance Institute for Highway Safety (IIHS). Additionally, according to J.D. Power, the Toyota lineup ranks high when it comes to reliability, especially with the Toyota ToyotaCare and the comprehensive warranty included within the purchase. When reviewing the Toyota lineups overall quality, consumers have ranked the brand highly for several years. Furthermore, without forgoing style, the Toyota brand consistently provides comfort and safety.

Additionally, the Toyota brand offers a variety of eco-friendly options that consumers can choose from, including the hybrid versions of the Toyota Camry, Toyota Avalon, Toyota Rav4, Toyota Highlander, plus the all the Toyota Prius models. The Prius has been the Toyota brand’s fuel-economy champion for more than ten years, and the redesigned version has made a significant leap in fuel economy, says Toyota.

So, from reliability to overall resale value, it’s no wonder why Toyota has been one of the most sought out brands in the automotive market. Here at Driver’s Auto Mart, we offer a number of dependable used vehicles and Toyota is at the top of that list. Located in Davie, FL, stop by our store today and test drive one of our available Toyota vehicles for yourself.

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