Mitsubishi Motors Makes Another Impact at the Las Vegas Bowl

January 1st, 2020 by


In 2019, Mitsubishi Motors started the “Small Batch – Big Impact” initiative. What started as a marketing platform to give consumers a better look at the Mitsubishi Motors lineup and what these vehicles are capable of, the automaker continues to expand past marketing and joins the community. First it was the athletes in the 2019 Rebelle Rally, then Mitsubishi joined dealerships in presenting a National Teen Defensive Driving Program. Most recently, if you were at the Las Vegas Bowl, then you also probably saw Mitsubishi Motors there in partnership with former San Diego Chargers lineman and current Las Vegas resident, Tony Berti, and his wife Nikki to support the valuable work of their Goodie Two Shoes Foundation, the primary charity partner of the MMLVB that provides disadvantaged children, and other children in crisis, with new shoes and socks, and other items essential for good health and positive development.

Small Batch…Big Impact

When the “Small Batch – Big Impact” initiative started out, it was a little confusing. Mitsubishi Motors is going to produce a small number of vehicles from its lineup and get involved with the community, how? As the saying goes, “Labor will always bear unforeseen fruit.” Mitsubishi is starting small, but the impact the automaker will have on the community going forward will be long-lasting and worthwhile.

During the 2019 Rebelle Rally, the first all-women’s off-road rally and the longest competition of its kind in the lower 48 states, there were two competitors with the desire to race but the inability to do so. Both veterans of the U.S. Army, Karah Behrend had to medically retire from the air force after losing much of her major motor function, such as the use of her lower extremities and parts of her hands, due to a degenerative neurological disease. With Record the Journey charity founder and team navigator Rachael Ridenour, a U.S. Army combat veteran with 31 years of service, Mitsubishi Motors made it possible for Karah to race a minimally modified 2018 Mitsubishi Eclipse Cross equipped with hand-controls. The crossover was then donated to the community to serve as a support vehicle for charity programming with other veterans and their families, now under the name “Rosie the Riveter”.

In Nashville, Tennessee, Mitsubishi Motors auto dealers in partnership with Mitsubishi held a National Teen Defensive Driving Program at The Fairgrounds Nashville with the Mitsubishi Road Safety Rally teaching the class. The training program, consisting of Distracted Driving Awareness, Panic Braking, Crash Avoidance, Dropped-wheel/Off-road Recovery, and Car Control/Skid Recovery – all instances that could lead to serious injury or death. Teaching teenage drivers, and even drivers with decades of experience, how to handle such a situation and minimize damage and injury.

With Mitsubishi Motors in the name for the Las Vegas Bowl (officially known as the Mitsubishi Motors MMLVB) matchup, of course the automaker would be making an impact. As mentioned, Mitsubishi Motors is giving back with Tony and Nikki Bertie with their Goodie Two Shoes Foundation. Like Rebelle Rally, Mitsubishi donated a 2020 Mitsubishi Eclipse Cross “Community Utility Vehicle” to assist their charitable efforts in the coming year. A $10,000 donation from Ally Financial to offset operational expenses of the charity has also been delivered to assist Goodie Two Shoes.

“The ‘Small Batch – Big Impact’ initiative and Community Utility Vehicle program are based on the idea that small actions can lead to big change. Goodie Two Shoes is a perfect example of that principle…While the talented student-athletes from Boise State and the University of Washington are definitely the stars of the 2019 Mitsubishi Motors Las Vegas Bowl, Tony and Nikki Berti’s achievements on behalf of the children of Las Vegas deserve some time in the spotlight, too. We just couldn’t pass up the opportunity to support their cause.” – Kimberley Gardiner, vice president and chief marketing officer, MMNA.

Perfect words for the holiday season. Bring in the New Year with a new Mitsubishi Motors SUV and do something for your community.

Photo Source/Copyright: Mitsubishi Media