Mitsubishi Motors Gets Involved with the 2019 Rebelle Rally

October 15th, 2019 by

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Rebelle Rally, a 2000-kilometer race of off-road navigation in the United States, is also the first all-women’s off-road rally and the longest competition of its kind in the lower 48 states (Sorry Alaska and Hawaii). Already started up, with the 2019 Rebelle Rally running from October 10-19, 2019, all the new competitors will be racing throughout the week. One of the teams competing this year, Team Record the Journey, is a nonprofit-based entry in the 2019 Rebelle Rally, piloted by Karah Behrend, a seven-year U.S. Air Force veteran who became disabled during her years of service. Mitsubishi Motors put their money with their mouth is with their “Small Batch – Big Impact” vision and produced a minimally modified 2018 Mitsubishi Eclipse Cross equipped with hand-controls for Behrend to race.

“‘Small Batch‘ is our new marketing vision, and we said at the outset that it would go beyond advertising to influence every aspect of our business in the U.S….’Small Batch – Big Impact’ is a new aspect of that philosophy, and we couldn’t have found a better nonprofit to receive our first ‘Community Utility Vehicle’ loan than Record the Journey. The work they do to help veterans process their military and combat experiences and successfully transition to civilian life shows how large an impact such a small organization can have. Rachael and Karah are ensuring this partnership gets off to an inspirational start by blazing a trail for adaptive athletes in the Rebelle Rally.” – Kimberley Gardiner, vice president and chief marketing officer, MMNA

Karah Behrend had to medically retire from the air force after a degenerative neurological disease led to the loss of major motor function, such as the use of her lower extremities and parts of her hands. Getting back into civilian life can be difficult for any soldier, but Karah Behrend and Record the Journey charity founder and team navigator Rachael Ridenour, a U.S. Army combat veteran with 31 years of service, are pairing up with Mitsubishi to make history. Behrend is going to become the first disabled athlete to compete in the Rebelle Rally when she and Ridenour take the start in Lake Tahoe, California.

Following the conclusion of the Rally this weekend, Record the Journey plans to use the Mitsubishi Eclipse Cross afterwards to give back to the community. Having nicknamed the modified Eclipse Cross “Rosie the Riveter”, it will continue to serve as a support vehicle for charity programming with other veterans and their families. The crossover may also be used at various promotional activities as a part of the “Small Batch” initiative.

The 2019 Rebelle Rally covers 2000 kilometers of wild, beautiful, and remote terrain spanning from Lake Tahoe to San Diego. Drivers and navigators use a map and compass as the only means of navigation through the area. At the end of the race, Saturday, October 19, a public awards ceremony will be held from 10 a.m. – 2 p.m. on San Diego’s Broadway Pier. Afterwards, a private gala at Coasterra restaurant will be held. For now, you can keep track of the rally with updated scoring and daily live webcasts available at RebelleRally.com.

Always nice to give back to the community. Follow the Rally and join the discussion on University Mitsubishi social media.

Photo Source/Copyright: Mitsubishi Media