Back in 2018, Mitsubishi Motors North America (MMNA) started a new campaign – “Small Batch – Big Impact”. The idea was simple. Mitsubishi Motors would produce a small number of every model in the lineup, say a handful. Each unit, instead of being sold, is donated in some way to the community or a group…
Mitsubishi Motors may have been a bit of a mystery over the last year, but after the recent shareholders meeting, the vision for the automaker has become clearer in just a few weeks. Electric vehicle development is the focus for Mitsubishi Motors, and to support that new image, a new plug-in hybrid electric vehicle (PHEV)…
Over the last year, Mitsubishi Motors has been finding itself as an automaker. With a new look, new technology, and a mysterious new model on the horizon, there are a lot of changes coming – soon. The Japanese automaker even named a new flagship model as the new image, replacing the iconic Mitsubishi Outlander SUV…
Mitsubishi Motors has been a mystery over the last year. There have been many tidbits of news that have made many come to the conclusion of the renewal of the Lancer Evolution, or a similar vehicle model. We came to the same conclusion, and we’re sad to say that it isn’t happening. After the revival…
Ever since Mitsubishi Motors Corp (MMC) announced that it will be re-establishing its Ralliart subsidiary. Most people today may not know it, but Mitsubishi Motors started out as a rally car brand, and Ralliart made many of the high-performance vehicles that won several races. One vehicle model was more beloved than most, the Lancer Evolution,…
What has Mitsubishi Motors been up to lately? We know Mitsubishi Electric is working on a lot of cool stuff, some futuristic tech for upcoming vehicles from the Motor company. What those vehicles entail is left to be seen. Since the virtual conference held by Renault-Nissan-Mitsubishi Alliance in May 2020, there has been little information…
It has been a year since the Renault-Nissan-Mitsubishi Alliance held a virtual press conference to discuss the mid-term plans of Alliance 2022, the business strategy set forth for the Alliance for the next five years (at the time). A new business strategy was introduced, set up to still keep each automaker in competition with one…
“We aim to be ahead of the trends in the industry…The Mitsubishi Electric technologies in this demonstration system have received very positive feedback from our customers and partners and we continue to work towards realizing creative, premium entertainment solutions.” Words spoken by Mark Rakoski, Vice President of Advanced Engineering, Mitsubishi Electric Automotive America. There are…
Who’s ready for a scientific experiment? It starts with a hypothesis and ends in a theory. Back in May 2020, the Renault-Nissan-Mitsubishi Alliance discussed mid-term plans for Alliance 2022, the strategy set forth for the Alliance several years ago. What was described as a Follow-the-Leader strategy, Mitsubishi Motors was set up as the automaker to…
2020 was a tough year on everyone in some way or another. If it’s not the Coronavirus, simple things like your laptop crashing in the middle of a work week can really make you feel like 2020 has a vendetta on the world. So, when it comes to the economy, many industries were taking a…
