Mitsubishi Motors North America has launched a direct-to-consumer (DTC) test drive program which combines hyper-local targeting and experiential marketing, according to a company press release. The Small Batch Drive Experience, artificial intelligence (AI), geotargeting, and social listening are used to identify the gatherings of the consumers who match the buyer profile. The cars available for…
The 2019 Mitsubishi Outlander PHEV is a surprise revelation under the hybrid SUVs. With so many CUVs and SUVs to choose from, there was a need to separate the vehicles, and it often comes down to one or two things. That’s where the Outlander comes into the discussion with the sophomore PHEV edition. In addition…
The 2019 Mitsubishi Mirage G4 hatchback can lay claim to a comfortable ride, a large trunk and excellent fuel economy. It has an attractive price with a 10-year/100,000-mile powertrain warranty. Plus it has available Apple CarPlay and Android Auto. Performance: The brakes are quick to action, and the CVT (continuously variable automatic transmission) are more…
The Mitsubishi Pajero Sport has been around since August 2015, so it seems about time for a mid-cycle refresh. The midsize SUV already had an imposing front fascia, which was a bold design, but the facelift gives it an extra notch by applying the updated corporate design dubbed as the “Dynamic Shield” that’s been seen…
Mitsubishi received a lump sum of $3.3 million in grants from the Tennessee Department of Economic and Community Development. It’s part of its incentive package which is related to the automaker’s headquarters new home in Franklin, Tennessee. The grant comes from the state’s FastTrack economic development fund, which provides support for companies that are expanding…
This article is for informational purposes as this vehicle may not be available in the U.S. During the first few days of 2019, there was a refreshed version of Mitsubishi’s Pajero Sport SUV out. Working on a facelift model is almost complete as the Japanese manufacturer will reveal a heavily updated Pajero Sport in…
To capture a more considerable chunk of the market in recent years, Mitsubishi has gone all-in on crossovers, in part eliminating the sedans. However, it appears, at least according to one new report, that Mitsubishi might be pining a bit for the good old days. Mitsubishi wants to bring back an old favorite. Mitsubishi is…
Mitsubishi Motors has a new advertising strategy that embraces its niche in the market. The creative is themed the “Small Batch.” It commemorates a “carefully crafted products, thoughtfully curated collections and an unwavering, independent mindset,” Kimberley Gardiner has said, and she joined the company in January as vice president and CMO. The first manifestation happened…
The Mitsubishi has the honor of having the “Best in Class Green Vehicle Hybrid or PHEV with its 2019 Outlander PHEV.” The New England Motor Press Association gave the award at the Winter Vehicle Award. The news comes a year after the 2018 Outlander PHEV was named the “Best Green Winter Vehicle” by NEMPA…
Mitsubishi i-MiEV was one of the first electric car series produced that had lithium-ion batteries. It’s the first electric car with DC fast charging capability. Mitsubishi Motors celebrates its 10th anniversary of Mitsubishi i-MiEV which launched on June 5, 2009. According to mitsubishi.com, the i-MiEV produces zero pollution, so it’s as town-friendly as it is…
