When we talk about the automotive industry, most people would immediately think of their favorite car or a brand they like, and they would be right. When it comes to automobiles, the consumer market is the immediate target that automakers want to appeal to. So, isn’t it a little crazy when an automobile has a…
If following along with us on University Mitsubishi social media, some of our readers may already know about the “Small Batch” initiative Mitsubishi Motors shared with the auto market early summer 2019. Over the last few years, Mitsubishi Motors has experienced ever increasing success after its addition to the Renault-Nissan Alliance and the Alliance Ventures…
Mitsubishi Motors, the fastest-growing Asian brand in the U.S. for the second consecutive year, according to J.D. Power, is at it again with their overseas aspirations. The newest development from Mitsubishi Motors Corporation (MMC) is a program being launched in their home country of Japan that will surely help continue the automaker’s growth and success…
Mitsubishi Motors is a little here and a little there lately. With their partnership with Renault-Nissan to create a new alliance and undertake a new funding campaign together, Alliance Ventures, the automaker is currently doing pretty well. Mitsubishi is also coming out with new concepts like the Mitsubishi Engelberg Tourer at the 2019 Geneva International…
The Mitsubishi Outlander PHEV, or plug-in hybrid electric vehicle, is a plug-in hybrid SUV that is changing the way people look at Mitsubishi Motors. With the Mitsubishi Outlander as the flagship of the automaker, often mistaken as a luxury SUV, it was also the perfect choice when it came to entering the alternative fuel market…
Now that the new 2019 Mitsubishi Triton has been out for some time, the truck has been getting a lot of love overseas. Sadly that’s the only place it’s going to get love for a little while. In the spring, Mitsubishi Motors discussed entering the truck market, but if they did it won’t be until…
It’s always nice to see the fruits of one’s labor ripen in a short time. The Renault-Nissan-Mitsubishi Alliance can attest to this with the quick succession of their Alliance Ventures funding campaign, shortly after acquiring Mitsubishi as a part of the alliance. Since Alliance Ventures invested in Enevate, an advanced lithium-ion (Li-ion) battery technology startup…
Recently, we had a mid-2019 review of Alliance Ventures, the $1 billion funding campaign set up for investing in start-ups and entrepreneurs developing technology for autonomous systems, electric vehicles (EVs), connectivity, and artificial intelligence (A.I.) Given all the current news in the auto industry with brewing partnerships and contracts being signed, it’s time to take…
This month, Mitsubishi Motors is continuing to win awards. After recently receiving multiple performance awards from the Automotive Science Group, Mitsubishi continues to surprise. Having recently started upgrading their vehicles in the safety department, Mitsubishi Motors vehicle are becoming safer to drive. During this year’s TU-Automotive Detroit, the world’s largest automotive technology conference and exhibition….
Mitsubishi Motors had a lot going on early 2019, especially when they debuted their new Mitsubishi Engelberg Tourer concept at the 2019 Geneva International Motor Show. Maybe even more interesting was their Dendo Drive House showcase, already set to become a consumer product within the year. Since then, the automaker has been a little quiet….
