In late 2021, Mitsubishi Motors North America celebrated 40 years in the U.S. market by releasing the next generation of the Mitsubishi Outlander SUV. Highlighting the new SUV with the flashy “Thunderstruck” campaign, the automaker got a lot of attention for the Outlander, and has pushed the Outlander PHEV ahead to empower its upcoming electrified…
With Mitsubishi Motors placing a lot of attention on the SUVs of its lineup, a lot of buzz has surrounded the next generation of the 2022 Mitsubishi Outlander. Still reigning in the way of sales, the Outlander has already sold 30,481 units Year-to-Date (YTD) 2022 compared to last year, about a 70-percent increase in sales….
Mitsubishi Motors may be working towards a new icon to be the face of the company with the Eclipse Cross PHEV, but a plug-in hybrid electric vehicle is only half the battle. Set to launch the next new model lineup for the Renault-Nissan-Mitsubishi-Alliance, the automaker is sharing resources with Nissan to design EV platforms for…
Does anyone remember the rally days of Mitsubishi Motors? For those that don’t know, when Mitsubishi first came to America, the automaker introduced themselves as a rally race car producer. With the sports and racing group Ralliart pumping out high-performance vehicles like the Mitsubishi Lancer Evolution, there was a time where Mitsubishi could run circles…
In May 2020, the Renault-Nissan-Alliance shared its revised plans for Alliance 2025. The plan was to have Mitsubishi Motors lead the pack with a new model set for release, but instead, Mitsubishi backed out of Europe, only to get a helping hand from Renault with a rebadge for Mitsubishi. We’re still waiting on that new…
The auto industry is changing, and with it, the auto market. A decade ago, alternative fuel type vehicles were more of a luxury item, not very popular, and were thought to be just a fad. Surely, gasoline internal combustion engines would reign supreme forever, right? Well, fossil fuels will only last for so long, and…
With every major automaker and automotive group making the shift towards electric vehicle (EV) development, the only way to survive in the new market is to develop new EVs and do it quickly. Many automakers released a new business strategy for the rest of the decade, with most estimating as much as 50 battery-electric vehicles…
Mitsubishi Motors is seeing a new kind of success in the states with its release of the new generation Outlander for 2022, a lot more success with the Outlander PHEV since its release to the states, and the specs for the New 2023 Outlander PHEV are already out. Q3 of sales was some of the…
Two years ago (2020), Mitsubishi Motors announced a new model coming from the Japanese automaker. This was during a conference with Renault-Nissan-Mitsubishi announcing its mid-term plans for Alliance 2022, a business strategy to strengthen bonds between the three automakers as well as tease their new lineup of models and automotive technology. This of course included…
The 2023 Mitsubishi Outlander PHEV is coming to the U.S. market this November, 2022. Known as the world’s best-selling plug-in hybrid electric vehicle (PHEV), the Mitsubishi Outlander PHEV, Mitsubishi started releasing next-generation models of many vehicles in the lineup in 2022, and the Outlander PHEV is one of the latest to get some upgrades. With…
