Mitsubishi Motors North America has launched a direct-to-consumer (DTC) test drive program which combines hyper-local targeting and experiential marketing, according to a company press release. The Small Batch Drive Experience, artificial intelligence (AI), geotargeting, and social listening are used to identify the gatherings of the consumers who match the buyer profile. The cars available for…
After years of substantial investment and one forgettable attempt, Ford Motor Co. has yet to deliver a battery-electric vehicle. That will change when 2020 rolls around with the introduction of Ford’s first long-range EV. This model is rumored to be a Mustang-inspired crossover called the Mach E. The Mach E will be followed perhaps as…
If following along with us on University Mitsubishi social media, some of our readers may already know about the “Small Batch” initiative Mitsubishi Motors shared with the auto market early summer 2019. Over the last few years, Mitsubishi Motors has experienced ever increasing success after its addition to the Renault-Nissan Alliance and the Alliance Ventures…
The Mercedes-Benz C-Class model has been one of the few models in the ever-evolving and growing Mercedes-Benz range that remains true to its roots. The C-Class model still offers an alluring combination of style and pace with the usual levels of Mercedes quality that have made it so popular and it’s the luxury performance sedan…
The 2019 Mitsubishi Outlander PHEV is a surprise revelation under the hybrid SUVs. With so many CUVs and SUVs to choose from, there was a need to separate the vehicles, and it often comes down to one or two things. That’s where the Outlander comes into the discussion with the sophomore PHEV edition. In addition…
While many drivers would love to drive a fast muscle car, many are not able to for a variety of reasons. If there isn’t any reason to stop an outright purchase of a pre-owned Dodge Challenger for our readers, we hope they come in for to experience this fine example of horsepower and style. Let…
The ideal American vehicle was once a ’57 Chevy. Later, a Chrysler minivan and a Ford Taurus. Today it’s a Pickup Nation. Three of America’s best-selling vehicles are full-size pickups – Ford F-series, Chevrolet Silverado, and Ram’s 1500-3500 full-size pickups. Automakers are going back to midsize pickups, something that was abandoned many years ago….
Mitsubishi Motors, the fastest-growing Asian brand in the U.S. for the second consecutive year, according to J.D. Power, is at it again with their overseas aspirations. The newest development from Mitsubishi Motors Corporation (MMC) is a program being launched in their home country of Japan that will surely help continue the automaker’s growth and success…
Modern vehicles have introduced the latest technology that today we can’t imagine driving without. What was once seen as remarkable features, like power-steering and power-windows and locks, have become standard. Today, the latest features that many expect a vehicle to have are becoming standard across the board in every brand. Bluetooth? A must. Digital information…
The 2018 Honda CR-V compact-crossover SUV still offers the features, size, excellent reliability, and fuel economy that buyers expect from Honda. The market for small SUVs is now crushing sales of small and midsize sedans, and the CR-V offers 5-passenger seating, versatile and roomy cargo bay which provides more ground clearance than the average car…
