Could Mitsubishi Revive the Lancer EVO?

October 30th, 2020 by

Back in May 2020, the Renault-Nissan-Mitsubishi Alliance got together and discussed the mid-term plans for the Alliance, or what the rest of the original six-year plan. The new strategy going forward is a type of “Follow-the-Leader” scheme where one automaker goes first, and if things go well, then the rest will follow in their respective…

Mitsubishi Motors Lands Winner Circle for 2020 Rebelle Rally

October 21st, 2020 by

Last week, we discussed the news about the 2020 Rebelle Rally event. Held over the weekend of October, running from October 7-18, 2020, the 10-day, 2,000 km navigational course was filled with vehicles from various automakers racing to compete for gold. During this event, there are three categories vehicles can win – 4×4, Crossover, and…

Mitsubishi Motors Helping Veterans Compete in the 2020 Rebelle Rally

October 12th, 2020 by

When we first heard Mitsubishi Motors was returning to the Rebelle Rally for 2020, we were curious what the automaker had to offer this year. The Rebelle Rally, the first all-women’s off-road rally and also the longest competition in the U.S. (of the 48 connected states), is a 2000-kilometer race of off-road navigation. Last year,…

Mitsubishi Electric Announced Near-Complete Construction of SUSTIE

October 6th, 2020 by

Does anyone remember the Dendo Drive House that Mitsubishi Motors showed off during the 2019 Geneva International Motor Show? The Dendo Drive House, or DDH, was the bi-product of a neutral-energy project Mitsubishi Motors and Mitsubishi Electric worked on in cooperation with Hitachi Europe Ltd. and ENGIE, a utilities company in France that has a…

Mitsubishi Releases My MITSUBISHI CONNECT App

October 1st, 2020 by

Automakers are looking for more ways to connect with their consumers and keep them connected with the technology available to us today. With smartphone apps, smart devices, and virtual assistants, consumers are able to stay connected to their vehicles and sometimes even their homes. Many automakers are also embracing new consumer technology with augmented reality…

Mitsubishi Teases a New Design for the Eclipse Cross

September 23rd, 2020 by

Well this is an interesting turn of events. When Mitsubishi Motors started discussing the possibility of bringing the Lancer sports car back as a crossover, people weren’t too thrilled. After the “Return of the Mitsubishi Eclipse As a Crossover” debacle, one would think the automaker would listen to the fans of rally cars and not…

Mitsubishi Motors to create Small Batch – Big Ideas Entrepreneur Network

September 17th, 2020 by

Mitsubishi Motors started an interesting campaign in 2019 called “Small Batch – Big Impact”. The goal was to produce a small number of some of the automaker’s best-selling vehicles and then use them for non-sales purposes. After a year of successful endeavors, Mitsubishi Motors North America, Inc. (MMNA) is now taking the initiative a step…

Now Is the Time to Import a Sports Car from Mitsubishi

September 10th, 2020 by

When it comes to being a car enthusiast, people think motorheads or collectors or maybe even someone who really knows their way around the engine. Another way to spot a car enthusiast is someone who has vehicles that some would call unattainable. Sometimes, it’s an old car that is no longer sold in the U.S….

Former Mitsubishi Motors CEO Osamu Masuko Has Passed Away

September 2nd, 2020 by

A death in the family has struck Mitsubishi Motors Corporation. Chief Executive Osamu Masuko passed away on August 27, 2020 due to heart failure. He was only 71 years old. Less than a month ago, Masuko retired from the board for unspecified health reasons, and Mitsubishi Motors suffers a great loss with his passing. Said…

Mitsubishi Returns to Rebelle Rally 2020 with the Outlander PHEV

August 18th, 2020 by

Last year, Mitsubishi Motors started its Small Batch Initiative, a marketing plan set forth with a solid idea in mind – benefiting the community. The idea was simple – produce a small batch of vehicles from the lineup, not for retail sale, but to use in ways that benefit others, be it something as simple…

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