When Mitsubishi Motors announced the “Momentum 2030” business plan for North America, it was pretty exciting. Finally, the North American lineup is getting some love. After the automaker discontinued the Mitsubishi Mirage, we were worried we were going to have to watch the Outlander PHEV slowly die out with the rest of the lineup. Seriously,…
This year has felt like it’s going by much slower than past years. Lots of things are happening. Things are coming and going. Like the Mitsubishi Mirage. Known as the most affordable car in America, the Mitsubishi Mirage is going to disappear. This fuel-efficient hatchback has been a staple of the Mitsubishi Motors lineup for…
The 2024 Mitsubishi Outlander PHEV continues to impress and act more like a battery-electric vehicle (BEV) than a plug-in hybrid electric vehicle (PHEV). With a twin motor system that packs a punch and excellent handling, the Outlander PHEV is still one of the models Mitsubishi continues to push. Officially made a part of the lineup…
The Mitsubishi Motors Corporation (MMC) sure has been busy lately. In 2023, it announced “Challenge 2025” for the halfway mark of the decade and its plans for the next two years. Shortly after, it announced “Momentum 2030” for Mitsubishi Motors North America (MMNA) and how the automaker plans to expand the North America lineup with…
We’re about halfway through 2024, and Mitsubishi Motors announced its “Momentum 2030” business plan for the second half of the decade. Aimed at the release of more new models in the Mitsubishi Motors North America (MMNA) lineup, primarily the U.S., new electrified models are already on the way. Old concepts like the Mitsubishi Engelberg Tourer…
For years now, Mitsubishi Motors has been pitching ideas for visions of the future but not producing anything new. The last in-house model we saw for North America was the Eclipse Cross, and since then, the automaker is holding onto the Mitsubishi Outlander PHEV as the savior of the lineup. Although the company may be…
With the end of the Mitsubishi Mirage announced in 2023, sales for Mitsubishi Motors have seen a spike for the little hatchback. Known as the most affordable car in America, and the most fuel-efficient vehicle still powered by an internal combustion engine (ICE), the Mirage has a lot going for it. Why it’s being discontinued…
Remember that report on new models coming from Nissan and Mitsubishi Motors we did back in April? It would seem that it holds more water than one would think. Yes, new models are coming to the U.S. due to a collaboration between Nissan and Mitsubishi – a pickup truck and a battery-electric vehicle (BEV). Neither…
Safety is an important factor that comes into the car-buying process. Everyone wants their car to be safe, sure, but every consumer has their own checklist of what they’re looking for. Some want more control and good driver handling, whereas others may be more family-oriented, and others like advanced safety features that just make driving…
In early 2024, there was a lot of projection insight data showing that the average American consumer is not interested in electrified vehicles. After looking at the Outlander PHEV sales for 2023, we’d have to disagree. Mitsubishi Motors North America, Inc. (MMNA) sold 6,681 Outlander Plug-in Hybrid units, which represented a total increase of 240.7…
