A death in the family has struck Mitsubishi Motors Corporation. Chief Executive Osamu Masuko passed away on August 27, 2020 due to heart failure. He was only 71 years old. Less than a month ago, Masuko retired from the board for unspecified health reasons, and Mitsubishi Motors suffers a great loss with his passing. Said…
With the automotive world looking into new technologies in a post-pandemic world, some are starting to look into other methods of getting around as well. Many share a vision of a mobile ecosystem where anyone can get access to public or private transportation, but we’re not quite there yet. At the moment, just getting self-driving…
Last year, Mitsubishi Motors started its Small Batch Initiative, a marketing plan set forth with a solid idea in mind – benefiting the community. The idea was simple – produce a small batch of vehicles from the lineup, not for retail sale, but to use in ways that benefit others, be it something as simple…
In May 2020, the Renault-Nissan-Mitsubishi Alliance announced the automobile group’s midterm plans going forward. With many automakers affected by the Coronavirus pandemic, now is the perfect time to rethink business plans and aim for higher ground. It was a type of a Follow-the-Leader scheme, where one automaker places a large bet on a new vehicle,…
Anyone out there remember the name “Maisart”? If not, we don’t blame you. The name, “Maisart”, is more so an acronym for a team of the Mitsubishi Motors Corporation (MMC) that doesn’t get as much of the spotlight that its siblings, Mitsubishi Motors and Mitsubishi Electric, are always in. The complete name for the team…
