Mitsubishi Motors Has A New Advertising Strategy in the Market

June 27th, 2019 by

Mitsubishi Motors has a new advertising strategy that embraces its niche in the market. The creative is themed the “Small Batch.” It commemorates a “carefully crafted products, thoughtfully curated collections and an unwavering, independent mindset,” Kimberley Gardiner has said, and she joined the company in January as vice president and CMO. The first manifestation happened…

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The 2019 Mitsubishi Outlander PHEV is the “Best Green Vehicle Hybrid”

June 19th, 2019 by

  The Mitsubishi has the honor of having the “Best in Class Green Vehicle Hybrid or PHEV with its 2019 Outlander PHEV.” The New England Motor Press Association gave the award at the Winter Vehicle Award. The news comes a year after the 2018 Outlander PHEV was named the “Best Green Winter Vehicle” by NEMPA…

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Used Car of the Week: 2018 Ford Edge

June 19th, 2019 by

It’s nice to know that the 2018 Ford Edge still has room, with 5-passenger offering brimming with the feature, style, and power. Ford’s 2018 Edge crossover SUV delivers handling and car-like ride plus the ability to light off-road trails. Although there is no comparison between the likes of the Jeep Grand Cherokee or Subaru Outback,…

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Ten Years of i-MiEV Developments

June 11th, 2019 by

Mitsubishi i-MiEV was one of the first electric car series produced that had lithium-ion batteries. It’s the first electric car with DC fast charging capability. Mitsubishi Motors celebrates its 10th anniversary of Mitsubishi i-MiEV which launched on June 5, 2009. According to mitsubishi.com, the i-MiEV produces zero pollution, so it’s as town-friendly as it is…

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Common Car Problems in the Summer that Anyone Can Experience

June 11th, 2019 by

Summertime is officially here, and that means the perfect opportunity to visit friends and family and go on that much-wanted. People tend to neglect their vehicles during the summer because they have a vacation mindset. Here are a few ways to avoid some of the usual car trouble and accidents that happen during the hot…

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Mitsubishi Creates A New Electric Lancer Evolution SUV

June 6th, 2019 by

The Lancer Evolution might have gone out of production in 2016, but Mitsubishi never gave up on its most revered technologies and biggest street name. The four-time World Rally Championship driver title sedan had ten official versions over 24 years. The Evo became the brand’s flagship model showcasing its most potent turbocharged 4-cylinder engine, rally-tuned…

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The 2019 Toyota Highlander VS The 2019 Honda Pilot

June 4th, 2019 by

The 2019 Toyota Highlander is the most recommendable crossover SUV that seats up to eight passengers. The Honda Pilot offers a 3-row family hauler that can accommodate eight passengers depending on the configuration, as well. Both vehicles offer plenty of other features for those looking for more space to get errands done with families and…

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Reshaping Mitsubishi Under Takao Kato’s New Leadership

May 30th, 2019 by
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Mitsubishi Motors Corporation is entering a new era under the leadership of Takao Kato, who will succeed Osamu Masuko as CEO on June 2, 2019. Kato, currently president of Mitsubishi’s Indonesian operations, will prioritize profitability and a refined product strategy, emphasizing “small but beautiful” growth. A New Era for Mitsubishi Kato has confirmed that Mitsubishi…

The Forgotten Mitsubishi Concept; The Mitsubishi Concept-RA

May 21st, 2019 by

Let’s refresh our minds on the history of the all-wheel-drive diesel sports coupe that seems to have been forgotten. The name? Mitsubishi Concept-RA. When did it debut? It debuted on January of 2008 at the North American International Auto Show (NAIAS) in Detroit and the specs offered were 2.2-liter turbodiesel engine with 201 horsepower, 310…

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7 Tips To Get the Most Out of a Test-Drive

May 21st, 2019 by

When you buy something new, you usually want to try them out first, and the same should go when it comes to buying a car. Don’t be tempted to skip a test drive just because experts give the vehicle a high rating. The primary purpose of a test drive is to make sure the car…

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