We’re about halfway through 2024, and Mitsubishi Motors announced its “Momentum 2030” business plan for the second half of the decade. Aimed at the release of more new models in the Mitsubishi Motors North America (MMNA) lineup, primarily the U.S., new electrified models are already on the way. Old concepts like the Mitsubishi Engelberg Tourer…
For years now, Mitsubishi Motors has been pitching ideas for visions of the future but not producing anything new. The last in-house model we saw for North America was the Eclipse Cross, and since then, the automaker is holding onto the Mitsubishi Outlander PHEV as the savior of the lineup. Although the company may be…
With the end of the Mitsubishi Mirage announced in 2023, sales for Mitsubishi Motors have seen a spike for the little hatchback. Known as the most affordable car in America, and the most fuel-efficient vehicle still powered by an internal combustion engine (ICE), the Mirage has a lot going for it. Why it’s being discontinued…
Remember that report on new models coming from Nissan and Mitsubishi Motors we did back in April? It would seem that it holds more water than one would think. Yes, new models are coming to the U.S. due to a collaboration between Nissan and Mitsubishi – a pickup truck and a battery-electric vehicle (BEV). Neither…
Safety is an important factor that comes into the car-buying process. Everyone wants their car to be safe, sure, but every consumer has their own checklist of what they’re looking for. Some want more control and good driver handling, whereas others may be more family-oriented, and others like advanced safety features that just make driving…
In early 2024, there was a lot of projection insight data showing that the average American consumer is not interested in electrified vehicles. After looking at the Outlander PHEV sales for 2023, we’d have to disagree. Mitsubishi Motors North America, Inc. (MMNA) sold 6,681 Outlander Plug-in Hybrid units, which represented a total increase of 240.7…
It may be surprising, but Mitsubishi Motors isn’t a brand that specializes only in SUVs. Especially after the Mitsubishi Mirage was discontinued, this may be hard to believe. Overseas is a different story. Mitsubishi makes passenger electric kei cars, minivans, regular cargo vans, and even pickup trucks. So, why haven’t we seen anything else over…
We’re nearing the end of February 2024, but we still have the rest of the year to look forward to. It hasn’t been all that bad just yet, and things are looking up. The same could be said for the auto industry. Despite so-called professionals claiming automakers have made a mistake to go electric, the…
Things are going to get pretty hectic over the next few years for the auto industry. With every major automaker planning to release some BEV models by 2025-2027, we’re expecting to see a whole new segment of the market open up. Some sources say the risk automakers are taking on consumers making the switch may…
2023 has been surprisingly busy for Mitsubishi Motors. Now that the Renault-Nissan-Mitsubishi Alliance is in full swing, sharing resources and even full models across the three automakers, the Japanese automaker is seeing some changes to its lineup. Growing in some segments and shrinking in others, Mitsubishi Motors is known for its SUVs and the Outlander…
