Mitsubishi Motors Reports Best Annual Sales
The year 2018 was a very good one for Mitsubishi here in the U.S as the brand celebrated the end of the calendar year with its best sales numbers since 2007. A total of 118,074 vehicles were sold, marking a solid 13.9 percent increase in sales over the 2017 calendar year. This is the brand’s sixth consecutive year-over-year sales growth for the brand, with 2018 being the second-straight year of sales that topped over 100,000 units. The automaker initially surpasses the 100,000 units in early November of 2018, the earliest it has met that goal in over 11 years.
During the month of December (2018) alone, Mitsubishi Motors recorded sales of 8,986 vehicles in the U.S., a 5.7 percent increase when compared with the same month in 2017. This is the brand’s best December in 12 years and it’s rewarding to see the automaker’s ambitious plans pay off as they revive the public’s interest in the brand once again. Fred Diaz, president, and CEO of Mitsubishi Motors North America was clearly happy with the results stating: “Looking back, 2018 was a banner year for Mitsubishi Motors in the U.S. We have a strong lineup that is resonating with buyers. Looking forward, we’re optimistic about the year ahead of us and continuing our sales momentum.”
So what’s been driving the success of Mitsubishi? The same thing that’s driving the automotive market – crossovers! Passenger car sales have dipped as the automotive landscape shifts to favor crossovers and SUVs and Mitsubishi knew they’d have to strike when the iron was hot if they wanted to get ahead. The automaker made two savvy moves a few years ago and now it’s reaping the benefits. First, Mitsubishi expanded its crossover line with the Eclipse Cross that borrowed its name from the now-phased out Eclipse sports car and secondly, the brand also introduced the Outlander PHEV – the first plug-in hybrid SUV in the U.S.
Other favorable factors helping Mitsubishi complete their turnaround is the variety in its Outlander model. The three-row Outlander posted its best sales year ever with an increase of 6.6 percent over 2017, while the smaller and more compact Outlander Sport led the brand’s sales figures overall with an increase of 18.1 percent. Even though we mentioned that the automotive market is seemingly bucking passenger cars in exchange of SUVs and crossovers, Mitsubishi still managed to impress in the segment with sales growth of the Mirage and Mirage G4 increasing a whopping 70.9 percent over 2017. The Mirage boasts an outstanding fuel economy of 36 mpg in the city and 43 mpg on the highway, making it the most fuel-efficient, gas-powered, non-hybrid passenger car in America.
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