During the first few days of 2019, there was a refreshed version of Mitsubishi’s Pajero Sport SUV out. Working on a facelift model is almost complete as the Japanese manufacturer will reveal a heavily updated Pajero Sport in Thailand on July 25. The automaker has promised “further improvements to its design, convenience, comfort, and quality.”…
To capture a more considerable chunk of the market in recent years, Mitsubishi has gone all-in on crossovers, in part eliminating the sedans. However, it appears, at least according to one new report, that Mitsubishi might be pining a bit for the good old days. Mitsubishi wants to bring back an old favorite. Mitsubishi is…
Mitsubishi is one of the last remaining Japanese auto manufacturers to still have one of its U.S. headquarters in California. Soon enough that will change, according to a report by Automotive News. Mitsubishi’s days in Cypress, California, are coming to a close as they plan to move to Tennessee (no date has been announced as…
Mitsubishi Motors has a new advertising strategy that embraces its niche in the market. The creative is themed the “Small Batch.” It commemorates a “carefully crafted products, thoughtfully curated collections and an unwavering, independent mindset,” Kimberley Gardiner has said, and she joined the company in January as vice president and CMO. The first manifestation happened…
The Mitsubishi has the honor of having the “Best in Class Green Vehicle Hybrid or PHEV with its 2019 Outlander PHEV.” The New England Motor Press Association gave the award at the Winter Vehicle Award. The news comes a year after the 2018 Outlander PHEV was named the “Best Green Winter Vehicle” by NEMPA…
Mitsubishi i-MiEV was one of the first electric car series produced that had lithium-ion batteries. It’s the first electric car with DC fast charging capability. Mitsubishi Motors celebrates its 10th anniversary of Mitsubishi i-MiEV which launched on June 5, 2009. According to mitsubishi.com, the i-MiEV produces zero pollution, so it’s as town-friendly as it is…
The Lancer Evolution might have gone out of production in 2016, but Mitsubishi never gave up on its most revered technologies and biggest street name. The four-time World Rally Championship driver title sedan had ten official versions over 24 years. The Evo became the brand’s flagship model showcasing its most potent turbocharged 4-cylinder engine, rally-tuned…
Takao Kato will most likely be Mitsubishi’s Motors’ next CEO. The new CEO will release a midterm plan before April 2020. Under his watch, the company won’t abandon its the North American market. The Next-gen Outlander will grow while the next-gen Outlander Sport will shrink. “Sales are being continued. North America is one of the…
It’s been a while since we talked about Alliance Ventures. Remember, the new funding campaign by the Renault-Nissan-Mitsubishi Alliance to invest $1 billion in order to support open innovation, start-ups, and entrepreneurs in technology with a focus on autonomous systems, electric vehicles (EVs), connectivity, and artificial intelligence? Yeah, that one. Investments stopped abruptly in mid-November…
Mitsubishi Motors North America (MMNA) has a few prosperous years under its belt. On its sixth consecutive year of sales growth, and they ended 2018 at just over 118,000 cars. It was kind enough to put Mitsubishi ahead of Volvo and Lincoln, but overall it’s pretty small when it comes to the sales of Lincoln,…
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